Enrolments for 2018 have closed.
Product and Service Innovation Management
Undergraduate | SWI-MKT20024 | 2018
Course information for 2018 intake
View information for 2019 course intakeWalk through the steps required to develop new products and services.
Learn how to plan and implement a product or service launch. Read up on target marketing practices.
Approach your product innovation studies from a marketing management perspective.
- Study method
- 100% online
- Assessments
- Subject may require attendance
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Product and Service Innovation Management
About this subject
Students who successfully complete this subject will be able to:
- Describe the product (goods and services) management and innovation context with reference to roles, structures and processes
- Independently or collaboratively describe the New Product Development process and develop a related launch program
- Critically appraise the economic viability of a new product
- Explain the differences and similarities between goods and services
- Review various options for the marketing and management of product innovation and management using both theoretical and practical tools.
- The meaning, importance and function of the product management role in business today
- The impact of product management practices on the development of goods and services based products
- The range of concept-generating techniques used for new product and service development
- The means of evaluating new product and services ideas
- Preparation of a product/service, a product/service launch plan and its importance as a marketing control tool for new products and services
- The importance of product positioning within the target marketing process, branding, packaging and the importance of successful working relationships
- The dimensions and measurements of service quality and customer satisfaction
- International aspects of product and service management
- The importance of successful working relations within the organisation, particularly with sales, production, supply and research and development
The aim of this student is for students to build on the foundational marketing concepts by developing a deeper understanding of the steps involved in the development of new products and services, and the strategies used to manage product and service innovation in order to deliver superior value to customers. To remain competitive, corporations must create superior value to their target market through the development and management of innovative products and services that are perceived to be superior by customers as compared to the competitors’ offerings In this subject students will develop the skills to develop strategies for such value creation.
- Assignment 1 - Individual (15-25%)
- Assignment 2 - Individual (30-40%)
- Invigilated Exam - Individual (35-55%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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