Enrolments for 2018 have closed.

View information for 2019 course intake.

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Product and Service Innovation Management

Undergraduate | SWI-MKT20024 | 2018

Course information for 2018 intake

View information for 2019 course intake

Walk through the steps required to develop new products and services.

Learn how to plan and implement a product or service launch. Read up on target marketing practices. 

Approach your product innovation studies from a marketing management perspective.

Study method
100% online
Assessments
Subject may require attendance
Entry requirements
Prior study needed
Duration
-

HECS-HELP and FEE-HELP available

Product and Service Innovation Management

About this subject

  • Students who successfully complete this subject will be able to:

    1. Describe the product (goods and services) management and innovation context with reference to roles, structures and processes
    2. Independently or collaboratively describe the New Product Development process and develop a related launch program
    3. Critically appraise the economic viability of a new product
    4. Explain the differences and similarities between goods and services
    5. Review various options for the marketing and management of product innovation and management using both theoretical and practical tools.

Entry requirements

Prior study

You must have successfully completed the following subject(s) before starting this subject:

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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