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Marketing Research and Analytics

Undergraduate | SWI-MKT20019 | 2020

Course information for 2020 intake

View information for 2021 course intake

Search out real-life research opportunities. Take the chance to test established survey research techniques. Implement your market research findings in a business context.

Name the ethical, legal and social issues that marketing researchers face.

Study method
100% online
Assessments
100% online
Entry requirements
Prior study needed
Duration
-

HECS-HELP and FEE-HELP available

Marketing Research and Analytics

About this subject

  • Students who successfully complete this subject will be able to:

    1. Identify and design appropriate research objectives, questions or hypotheses in order to address a specific research problem.
    2. Formulate and evaluate different research design elements and outline how they inform research practices.
    3. Analyse primary and secondary data using appropriate analytical tools and interpret the results to assist marketing decision making.
    4. Outline the legal, social, and ethical issues faced by marketing researchers and determine their impact on research design.
    5. Work collaboratively in groups.

Entry requirements

Prior study

You must have successfully completed the following subject(s) before starting this subject:

Others

Students must have completed 87.5 Credit Points (7 x subjects) in addition to MKT10007 (or if applicable - AVA10004)

Additional requirements

  • Software requirements - The following software is required for this unit: IBM SPSS Statistics 25 Base Grad Pack only. This software can be purchased from either of the following retailers: • https://onthehub.com/download/software-discounts/spss-statistics • https://www.hearne.software/Software/SPSS-Grad-Packs-for-Students-by-IBM/Editions#version_Statistics

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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