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Marketing Research
Undergraduate | SWI-MKT20019 | 2019
Course information for 2019 intake
Search out real-life research opportunities. Take the chance to test established survey research techniques. Implement your market research findings in a business context.
Name the ethical, legal and social issues that marketing researchers face.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Marketing Research
About this subject
Students who successfully complete this subject will be able to:
- Identify and design appropriate research objectives, questions or hypotheses in order to address a specific research problem
- Formulate and evaluate different research design elements and outline how they inform research practices
- Analyse primary data to interpret results appropriate to the research design
- Outline the legal, social, and ethical issues faced by marketing researchers and determine their impact on research design
- Work collaboratively in diverse groups.
- The marketing research process
- Decision problem, research question and research objectives
- Different types of research design or approaches
- Qualitative and quantitative research techniques
- Descriptive research design using surveys
- Sampling: theory, methods and issues in marketing research
- Data preparation and analysis
- Preparing the marketing research report
- Ethics involved in marketing research
This subject aims to assist students to be able to understand the marketing research process with an emphasis on the practical implementation of survey research techniques in a real life situation. In addition, students will develop the ability to identify research opportunities, as well as to understand how marketing research findings can be practically implemented in the business environment.
- Assignment 1 — Individual (20-30%)
- Assignment 2 — Individual (30-40%)
- Assignment 3 — Group (30-50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
Others
Students must have completed 100 Credit Points (8 subjects) and MKT10007 Fundamentals of Marketing or AVA10004 Aviation Marketing
Additional requirements
- Software requirements - The following software is required for this unit: IBM SPSS Statistics 25 Base Grad Pack only. This software can be purchased from either of the following retailers: • https://onthehub.com/download/software-discounts/spss-statistics • https://www.hearne.software/Software/SPSS-Grad-Packs-for-Students-by-IBM/Editions#version_Statistics
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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