Subject details

Students who successfully complete this subject will be able to:

  1. Identify and design appropriate research objectives, questions or hypotheses in order to address a specific research problem
  2. Formulate and evaluate different research design elements and outline how they inform research practices
  3. Analyse primary data to interpret results appropriate to the research design
  4. Outline the legal, social, and ethical issues faced by marketing researchers and determine their impact on research design
  5. Work collaboratively in diverse groups.
    • The marketing research process
    • Decision problem, research question and research objectives
    • Different types of research design or approaches
    • Qualitative and quantitative research techniques
    • Descriptive research design using surveys
    • Sampling: theory, methods and issues in marketing research
    • Data preparation and analysis
    • Preparing the marketing research report
    • Ethics involved in marketing research

You must have successfully completed the following subject(s) before starting this subject:

SWI-MKT10007-Fundamentals of Marketing , or AVA10004

Others

Students must have completed 100 Credit Points (8 subjects) and MKT10007 Fundamentals of Marketing or AVA10004 Aviation Marketing

Special requirements

  • SoftwareDetails - The following software is required for this unit: IBM SPSS Statistics 25 Base Grad Pack only. This software can be purchased from either of the following retailers: • https://onthehub.com/download/software-discounts/spss-statistics • https://www.hearne.software/Software/SPSS-Grad-Packs-for-Students-by-IBM/Editions#version_Statistics

This subject aims to assist students to be able to understand the marketing research process with an emphasis on the practical implementation of survey research techniques in a real life situation. In addition, students will develop the ability to identify research opportunities, as well as to understand how marketing research findings can be practically implemented in the business environment.

  • Assignment 1 — Individual (20-30%)
  • Assignment 2 — Individual (30-40%)
  • Assignment 3 — Group (30-50%)

Textbook information is pending.

Related degrees

undergraduate SWI-BUS-DEG-2019

Bachelor of Business

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  • Major in Economics (THIS MAJOR IS CURRENTLY IN TEACH-OUT)
  • Major in Finance (THIS MAJOR IS CURRENTLY IN TEACH-OUT)
  • Major in Information Systems
  • Major in Marketing
  • Co-Major in Economics (for Finance students) (THIS CO-MAJOR IS CURRENTLY IN TEACH-OUT)
  • Co-Major in Economics (not for Finance students) (THIS CO-MAJOR IS CURRENTLY IN TEACH-OUT)
  • Co-Major in Finance (cannot be taken with the Finance or Economics Major) (THIS CO-MAJOR IS CURRENTLY IN TEACH-OUT)
  • Co-Major in Finance (for Economics students) (THIS CO-MAJOR IS CURRENTLY IN TEACH-OUT)
  • Co-Major in Information Systems
  • Co-Major in Marketing (cannot be taken with the Marketing Major)

undergraduate SWI-CIS-DEG-2019

Bachelor of Business Information Systems

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  • Core Subjects Information Systems
  • Major in Business Analysis
  • Major in Data Analytics
  • Co-Major in Economics (THIS CO-MAJOR IS CURRENTLY IN TEACH-OUT)
  • Co-Major in Marketing