Subject details

Students who successfully complete this subject will be able to:

  1. Identify and design appropriate research objectives, questions or hypotheses in order to address a specific research problem
  2. Formulate and evaluate different research design elements and outline how they inform research practices
  3. Analyse primary data to interpret results appropriate to the research design
  4. Outline the legal, social, and ethical issues faced by marketing researchers and determine their impact on research design
  5. Work collaboratively in diverse groups.
    • The marketing research process
    • Decision problem, research question and research objectives
    • Different types of research design or approaches
    • Qualitative and quantitative research techniques
    • Descriptive research design using surveys
    • Sampling: theory, methods and issues in marketing research
    • Data preparation and analysis
    • Preparing the marketing research report
    • Ethics involved in marketing research

You must have successfully completed the following subject(s) before starting this subject:

SWI-MKT10007-Fundamentals of Marketing , or AVA10004


Students must have completed 100 Credit Points (8 subjects) and MKT10007 Fundamentals of Marketing or AVA10004

Special requirements

  • SoftwareDetails - The following software is required for this unit: IBM SPSS Statistics 25 Base Grad Pack only. This software can be purchased from either of the following retailers: • •

This subject aims to assist students to be able to understand the marketing research process with an emphasis on the practical implementation of survey research techniques in a real life situation. In addition, students will develop the ability to identify research opportunities, as well as to understand how marketing research findings can be practically implemented in the business environment.

  • Assignment 1 — Individual (20-30%)
  • Assignment 2 — Individual (30-40%)
  • Assignment 3 — Group (30-50%)

Click on the titles of the listed books below to find out more:

Related degrees

undergraduate SWI-BUS-DEG-2018

Bachelor of Business

  • Bachelor of Business Core Subjects
  • Major in Advertising (this Major is currently in teach-out)
  • Major in Economics
  • Major in Finance
  • Major in Information Systems
  • Major in Marketing
  • Co-Major in Advertising (this Co-Major is currently in teach-out)
  • Co-Major in Economics (for Finance students)
  • Co-Major in Economics (not for Finance students)
  • Co-Major in Finance (cannot be taken with the Finance or Economics Major)
  • Co-Major in Finance (for Economics students)
  • Co-Major in Information Systems
  • Co-Major in Marketing (cannot be taken with the Marketing Major)

undergraduate SWI-CIS-DEG-2018

Bachelor of Business Information Systems

  • Core Subjects Information Systems
  • Major in Business Analysis
  • Major in Data Analytics
  • Co-Major in Economics
  • Co-Major in Marketing