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Marketing Channel Design and Integration
Undergraduate | SWI-MKT20023 | 2019
Course information for 2019 intake
Compare various types of marketing channels and find out how compatible they are with one another.
Shine the spotlight on both traditional and high tech electronic channels. Address the marketing channel's role as producer, promoter and distributor.
- Study method
- 100% online
- Assessments
- Subject may require attendance
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Marketing Channel Design and Integration
About this subject
Students who successfully complete this subject will be able to:
- Examine various marketing channel systems, including the role of channel participants and the business environment in which the channels operate
- Develop channel strategies, design alternative channel structures and select appropriate channel members
- Work in a team to manage the marketing channel with respect to issues relating to product, pricing, promotion and distribution
- Evaluate electronic and franchise marketing channels and the special characteristics of services in channel management.
- Marketing channel concepts
- Challenges associated with multi-channels
- Channel participants
- Marketing channel strategy and marketing mix
- Design marketing channels
- Selecting channel members
- Target markets and channel design strategy
- Motivating channel members
- Product issues in channel management
- Pricing issues in channel management
- Promotion through the marketing channels
- Logistics and channel management
- Electronic marketing channels
- Franchise marketing channels
- Marketing channels for services
The aim of this subject is to examine the design and integration of the various marketing channels which make available the various goods and services to the end customers globally. Students will gain an in-depth understanding of the challenges of integrating high-tech electronic channels into conventional marketing channels in order to create a seamless customer experience. The subject covers the core elements of marketing channel systems, the development and management of such systems as well as extensions to traditional marketing channels.
- Assignment 1 — Individual (20-30%)
- Assignment 2 — Group (20-30%)
- Invigilated Exam — Individual (40-60%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
one of
- SWI-MKT10007-Fundamentals of Marketing
MON-MAR11 (Not currently available)
SWI-MAR110 (Not currently available)
- GRF-MKT103-Introduction to Marketing
Others
MKT10007 Fundamentals of Marketing or AVA10004.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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