Enrolments for 2021 have closed.

View information for 2022 course intake.

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Marketing and Innovation

Undergraduate | SWI-MKT20031 | 2021

Previously SWI-MKT20024

Course information for 2021 intake

View information for 2022 course intake

From the initial idea through to delivery and distribution, walk through the steps required to rollout new products and services. Explore the role of digital technology. Improve the customer experience. Learn how to plan and implement a launch.

Study method
100% online
Assessments
100% online
Entry requirements
Prior study needed
Duration
-

HECS-HELP and FEE-HELP available

Marketing and Innovation

About this subject

  • Students who successfully complete this subject will be able to:

    1. Describe the scope of the marketing function and its role in a firm’s innovation process focusing on customer value creation and customer experience.
    2. Apply the knowledge of new product/service development processes as well as digital technology to formulate strategic, operational and tactical product/service innovation decisions.
    3. Develop a marketing plan related to the launch of a new product or service drawing on a range of evidence sources.
    4. Apply ethical principles and social considerations in the new product development process.
    5. Work and communicate effectively as an individual or in teams across a range of activities and contexts.

Entry requirements

Prior study

You must have successfully completed the following subject(s) before starting this subject:

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • SWI-MKT20024 (Not currently available)

Others

(MKT10007 or if applicable AVA10004)

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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