Enrolments for 2021 have closed.
Marketing and Innovation
Undergraduate | SWI-MKT20031 | 2021
Previously SWI-MKT20024
Course information for 2021 intake
View information for 2022 course intakeFrom the initial idea through to delivery and distribution, walk through the steps required to rollout new products and services. Explore the role of digital technology. Improve the customer experience. Learn how to plan and implement a launch.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Marketing and Innovation
About this subject
Students who successfully complete this subject will be able to:
- Describe the scope of the marketing function and its role in a firm’s innovation process focusing on customer value creation and customer experience.
- Apply the knowledge of new product/service development processes as well as digital technology to formulate strategic, operational and tactical product/service innovation decisions.
- Develop a marketing plan related to the launch of a new product or service drawing on a range of evidence sources.
- Apply ethical principles and social considerations in the new product development process.
- Work and communicate effectively as an individual or in teams across a range of activities and contexts.
- Sources and types of innovation
- Technology and digitalisation as platforms of innovation
- New product/service development process
- Market adoption, diffusion of innovation, and protection of innovation
- Customer experience and blueprint
- Service dominant logic
- Roles of customers, front-line employees and leadership in co-/creating and managing innovation
- Quality dimensions and analysis of gaps between expectation and delivery
- The ethical and social impact of marketing practices on the development of experience-focused innovation
This subject aims to introduce students to the process of product/service development, starting from idea generation which should be aimed at satisfying consumers’ current and latent needs, to building prototypes with the aim of improving the customer experience, and ultimately bringing the innovation to the market place. The role of digital technology throughout the product/service development process will be discussed from crowd idea generation via online community and lead users, to using digital technology as part of the delivery process and linking into distribution channels such as Amazon Go or Netflix to foster customer loyalty and repurchase.
- Portfolio + Presentation - Individual (40-50%)
- Report + Presentation - Individual (20-40%)
- Tests - Individual (20-30%)
For textbook details check your university's handbook, website or learning management system (LMS).
Swinburne University of Technology leads the way with innovative and new ways of teaching, learning and thinking. It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.
Learn more about Swinburne.
Explore Swinburne courses.
- QS Ranking 2024:
- 19
- Times Higher Education Ranking 2024:
- 14
Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
SWI-MKT20024 (Not currently available)
Others
(MKT10007 or if applicable AVA10004)
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Single subject FAQs
Single subjects are the individual components that make up a degree. With Open Universities Australia, you’re able to study many of them as stand-alone subjects, including postgraduate single subjects, without having to commit to a degree.
Each of your subjects will be held over the course of a study term, and they’ll usually require 10 to 12 hours of study each week. Subjects are identified by a title and a code, for example, Developmental Psychology, PSY20007.
First, find the degree that you would like to study on our website.
If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
Our student advisors are here to help you take that next step, so don’t hesitate to reach out when you’re ready! We’ve also made it easier to figure out the right way to get started on our pathways page.
Our student advisors are more than happy to help you plan your online study. Get in touch with an advisor by:
You can pay up front with your credit card, or you may be eligible for a HELP loan from the Australian government depending on your citizenship status and where you’ll live during your studies.
For more information about how to pay for your studies visit our fees page or contact a student advisor.
When you’ve made your choice, click ‘Enrol now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.
Your university will get in touch with you via email to confirm whether or not your application has been successful.
If you get stuck at any time, reach out to us and we’ll talk you through it.
You can also take a look at our online self-service enrolling instructions .
Close of enrolment times vary between universities and subjects. You can check the cut-off dates for upcoming study terms by visiting key dates.