Enrolments are closed.
Want to study Business and Management? with a student advisor to find out more.
Fundamentals of Marketing
Undergraduate | SWI-MKT10007 | 2020
Course information for 2020 intake
Dive into the world of contemporary marketing and study its concepts, principles and ethics.
Explore the business contexts that marketing impacts. Understand buyer behaviour and branding. Dissect the thinking behind market segmentation.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Fundamentals of Marketing
About this subject
Students who successfully complete this subject will be able to:
- Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based.
- Demonstrate a general understanding of marketing management tasks and of how marketing fits into and interacts with other business functions within an organisation.
- Use research information and apply marketing concepts and principles to propose ethical, creative solutions to a range of marketing related problems that arise in business contexts.
- Work and communicate effectively as an individual or in teams.
- An overview of marketing
- The marketing environment
- Buyer behaviour
- Segmentation, targeting and positioning
- Marketing information and research
- New product/service development
- Branding, goods and services
- Marketing channels and logistics decisions
- Integrated marketing communications
- Pricing
- Marketing ethics
This subject aims to introduce key marketing concepts and their application to modern business. Understanding the role of marketing will aid understanding the interconnections it has with other business disciplines, as well as providing a strong philosophical foundation for further studies in marketing. In addition, this subject provides students with the opportunity to develop generic skills. The subject provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.
- Portfolio - Individual (30-50%)
- Report - Individual (30-50%)
- Tests - Individual (20-30%)
For textbook details check your university's handbook, website or learning management system (LMS).
Swinburne University of Technology leads the way with innovative and new ways of teaching, learning and thinking. It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.
Learn more about Swinburne.
Explore Swinburne courses.
- QS Ranking 2024:
- 19
- Times Higher Education Ranking 2024:
- 14
Entry requirements
No entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
MON-MAR11 (Not currently available)
SWI-MAR110 (Not currently available)
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Why study a single subject?
Bite sized study
Try studying a particular area to see if online study suits you, or upskill in just a few months with a single subject that you’re interested in.
Pursue a dream
With thousands of single subjects to choose from, you can find topics that get you on the path to your higher education goals fast.
Gain Uni credit
Most single subjects are part of a full degree. That means if you’re keen to keep learning, you can gain credit for the subjects you’ve successfully completed.
Single subject FAQs
Single subjects are the individual components that make up a degree. With Open Universities Australia, you’re able to study many of them as stand-alone subjects, including postgraduate single subjects, without having to commit to a degree.
Each of your subjects will be held over the course of a study term, and they’ll usually require 10 to 12 hours of study each week. Subjects are identified by a title and a code, for example, Developmental Psychology, PSY20007.
First, find the degree that you would like to study on our website.
If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
Our student advisors are here to help you take that next step, so don’t hesitate to reach out when you’re ready! We’ve also made it easier to figure out the right way to get started on our pathways page.
Our student advisors are more than happy to help you plan your online study. Get in touch with an advisor by:
You can pay up front with your credit card, or you may be eligible for a HELP loan from the Australian government depending on your citizenship status and where you’ll live during your studies.
For more information about how to pay for your studies visit our fees page or contact a student advisor.
When you’ve made your choice, click ‘Enrol now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.
Your university will get in touch with you via email to confirm whether or not your application has been successful.
If you get stuck at any time, reach out to us and we’ll talk you through it.
You can also take a look at our online self-service enrolling instructions .
Close of enrolment times vary between universities and subjects. You can check the cut-off dates for upcoming study terms by visiting key dates.