Enrolments for 2018 have closed.

View information for 2019 course intake.

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Consumer Behaviour

Undergraduate | SWI-MKT20025 | 2018

Course information for 2018 intake

View information for 2019 course intake

Investigate the field of cognition and the methods psychologists use to study performance. Sort through the contents of the mind and determine how they relate to human behaviour. Address how the brain deals with memory, language and problem-solving.

Study method
100% online
Assessments
Subject may require attendance
Entry requirements
Prior study needed
Duration
13 weeks

HECS-HELP and FEE-HELP available

Consumer Behaviour

About this subject

  • Students who successfully complete this subject will be able to:

    1. Describe and apply insights of target consumers using the theoretical principles of human behaviour to evaluate, purchase, use and dispose of goods and services
    2. Analyse the relationship between psychological and social drivers behind consumer behaviour and marketing
    3. Classify and evaluate theories of the consumer decision-making processes
    4. Apply consumer behaviour principles in a variety of contexts, and in an ethical manner
    5. Communicate their thinking regarding these principles in a style appropriate for a business environment individually and in teams.

Entry requirements

Prior study

You must have successfully completed the following subject(s) before starting this subject:

one of

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • SWI-MAR210 (Not currently available)

Others

MKT10007 Fundamentals of Marketing or AVA10004.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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