Enrolments for 2018 have closed.
Consumer Behaviour
Undergraduate | SWI-MKT20025 | 2018
Course information for 2018 intake
View information for 2019 course intakeInvestigate the field of cognition and the methods psychologists use to study performance. Sort through the contents of the mind and determine how they relate to human behaviour. Address how the brain deals with memory, language and problem-solving.
- Study method
- 100% online
- Assessments
- Subject may require attendance
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Consumer Behaviour
About this subject
Students who successfully complete this subject will be able to:
- Describe and apply insights of target consumers using the theoretical principles of human behaviour to evaluate, purchase, use and dispose of goods and services
- Analyse the relationship between psychological and social drivers behind consumer behaviour and marketing
- Classify and evaluate theories of the consumer decision-making processes
- Apply consumer behaviour principles in a variety of contexts, and in an ethical manner
- Communicate their thinking regarding these principles in a style appropriate for a business environment individually and in teams.
- Theoretical Principles of Human Behaviour
- Social Influences on Buyer Behaviour
- The Formation and Influence of Consumer Behaviour
- Cultural and Subcultural Influences on Behaviour
- Consumer Decision Making Processes, Including the Family Unit
- Issues of Social Class on How Consumers Perceive Themselves and Others
- Ethical and Environmental Dilemmas in Consumer Behaviour
- Economic Issues and their Impact on Behaviour
- Innovation, Diffusion and Adoption Among Consumers and Consumer Groups
- Impact of Social Media on Consumption Behaviour
The aim of this subject is for students to build their knowledge on consumer behaviour theories and concepts through engaging, interactive lectures and tutorials,. These concepts include the internal or psychological influences (needs, motivations, perception, learning and attitudes) and the external influences (family, social class, culture and subcultures). Also, concepts relating to the diffusion and adoption of innovation, societal marketing and cooperate social responsibilities are also included. Students will apply these knowledge into practical, realistic contexts. Students will work individually and in teams to develop innovative solutions to business decisions and problems in creative, interesting manners.
- Invigilated Exam — Individual (40-60%)
- Report 1 — Group (20-30%)
- Report 2 — Individual (20-30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
one of
- SWI-MKT10007-Fundamentals of Marketing
- GRF-MKT103-Introduction to Marketing
MON-MAR11 (Not currently available)
SWI-MAR110 (Not currently available)
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
SWI-MAR210 (Not currently available)
Others
MKT10007 Fundamentals of Marketing or AVA10004.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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