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Concept Development and Copywriting
Undergraduate | SWI-ADV20002 | 2018
Course information for 2018 intake
Flesh out creative advertising concepts. Articulate them using the building blocks of copywriting. Draw on persuasive writing theories and established research methods.
Practice writing advertising material for mediums such as radio, print and online.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Concept Development and Copywriting
About this subject
Students who successfully complete this subject will be able to:
- Adapt and apply basic writing skills to variety of media
- Develop concept skills and the ability to develop a diverse range of ideas
- Critical analyse advertising concepts and writing examples
- Apply appropriate communication and persuasion theories to advertising copywriting
- Systematically and effectively plan advertising copy
- Apply appropriate research methods, legal and ethical considerations to concepts and copywriting
- Develop ideas for new media: social media, mobiles, online gaming, applications, crowd sourcing and internet.
- Creativity in advertising
- Concept development
- Tailoring concepts to different media
- Production & design choices
- How grammar, style and punctuation affect advertising impact
- Broadcast writing
- Writing for online audiences
- Editing and revising copy
- Writing and culture, ethics and the law
Concept Development and Copy writing is designed to introduce students to the fundamental skills required of advertising copywriters, in the context of the operations of an advertising creative department. It also aims to help build confidence in all writing and creative thinking skills.
Please note: assessment values are indicative only, details will be advised at the start of the subject.
- Assignment 1 — Minor (25%)
- Assignment 2 — Major (45%)
- Portfolio — Class exercises (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
one of
SWI-ADV10001 (Not currently available)
SWI-ADV100 (Not currently available)
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
SWI-ADV201 (Not currently available)
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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