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Branding, Innovation and Design
Undergraduate | SWI-MKT30017 | 2019
Course information for 2019 intake
Understand how branding zeros in on an audience. Highlight the importance of innovation and clever design in reaching those targets. Study brand positioning and value propositions. Begin to explore what it takes to maintain and manage a brand.
- Study method
- 100% online
- Assessments
- Subject may require attendance
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Branding, Innovation and Design
About this subject
Students who successfully complete this subject will be able to:
- Understand and apply the fundamental principles involved in the innovative design and management of brands
- Review the branding, innovation and design elements and evaluate brand decisions that contribute to creating a competitive advantage of a real-world company
- Analyse and evaluate the segments being targeted by an organisation, the brand positioning and value proposition offered to each segment
- Apply information from a marketing brief and conduct research to develop branding elements to deliver outcomes
- Develop collaboration and teamwork skills.
- Brand Equity
- Brand elements
- Brand associations
- Brand communications
- Brand design and design influences on branding
- The role of innovation in branding
- Designing and managing your brand
This subject explores the application of marketing to the innovative design and management of brands. Bringing together research on brand design and management, innovation, consumer behaviour and marketing communications, students will develop skills to understand how brands are created to carefully targeted markets and audiences. Students will also learn about and apply cutting-edge ideas and practices to explore the importance of design and innovation in branding.
- Assignment 1 — Group (20-30%)
- Invigilated Exam — Individual (40-60%)
- Assignment 2 — Individual (20-30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- 19
- Times Higher Education Ranking 2024:
- 14
Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
one of
- SWI-MKT20025-Consumer Behaviour
SWI-MAR210 (Not currently available)
and one of
- SWI-MKT10007-Fundamentals of Marketing
- GRF-MKT103-Introduction to Marketing
MON-MAR11 (Not currently available)
SWI-MAR110 (Not currently available)
Others
Students must have completed 150 Credit Points (12 subjects) and MKT10007 (or AVA10004) and MKT20025.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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