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Advertising Management and Campaigns Project
Undergraduate | SWI-ADV30002 | 2018
Course information for 2018 intake
Flex your advertising knowledge by working on a campaign for a small business or community group. Draw inspiration from an advertising brief. Engage in the research, planning, implementation and evaluation phases of the advertising campaign.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Advertising Management and Campaigns Project
About this subject
Student who successfully complete of this subject will be able to:
- Analyse critically a given advertising issue from many perspectives
- Evaluate and set realistic communication and media objectives, campaign strategies and expectations and performance within budgetary guidelines
- Synthesise and apply objectives and strategies to targeted groups efficiently and effectively
- Analyse and evaluate critically the comprehensive procedures involved in an advertising campaign
- Organise information into a uniform client report and presentation
- Identify and promote consistently good advertising practices
- Developmental research
- Communication strategy development
- Development of briefs
- Developing and refining campaign materials and strategies
- Booking media space
- Benchmark research
- Campaign review
- Campaign implementation and tracking
- Campaign evaluation
This subject introduces students to advanced advertising practice, applied to the development and implementation of advertising campaigns. It aims to provide graduates with appropriate knowledge and competence in researching, planning, implementing and evaluating advertising campaigns whether for corporations, non-profit organisations or government agencies and departments.
Please note: assessment values are indicative only, details will be advised at the start of the subject.
- Assignment 1 — Minor (20%)
- Assignment 2 — Major (60%)
- Portfolio — Class exercise (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
one of
SWI-ADV10001 (Not currently available)
SWI-ADV100 (Not currently available)
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
SWI-ADV330 (Not currently available)
Others
You must also complete four (4) Level 2 subject before starting this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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