Warning! This unit contains mature content and may not be suitable for some students. Any student under the age of 16 who would like to enrol in this unit must first complete a Parental Consent Form.

Subject details

  • Topics
    • Developmental research
    • Communication strategy development
    • Development of briefs
    • Developing and refining campaign materials and strategies
    • Booking media space
    • Benchmark research
    • Campaign review
    • Campaign implementation and tracking
    • Campaign evaluation
  • Study resources
    • Instructional Methods
      • Disscusion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Leacture capture
      • Web links
    • Print Materials
      • Welcome letter
    • Online Materials
      • Printable format materials

Student who successfully complete of this subject will be able to:

  1. Analyse critically a given advertising issue from many perspectives
  2. Evaluate and set realistic communication and media objectives, campaign strategies and expectations and performance within budgetary guidelines
  3. Synthesise and apply objectives and strategies to targeted groups efficiently and effectively
  4. Analyse and evaluate critically the comprehensive procedures involved in an advertising campaign
  5. Organise information into a uniform client report and presentation
  6. Identify and promote consistently good advertising practices
  • Assignment 1 - Assignment 1 — Minor (20%)
  • Assignment 2 - Assignment 2 — Major (60%)
  • Assignment 3 - Portfolio — Class exercise (20%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

Entry Requirements

Equivalent Subjects

You cannot enrol in this unit if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • SWI-ADV330

You must have successfully completed the following subject(s) before starting this subject:

  • SWI-ADV10001
  • SWI-ADV100

Special requirements

No special requirements

This subject introduces students to advanced advertising practice, applied to the development and implementation of advertising campaigns. It aims to provide graduates with appropriate knowledge and competence in researching, planning, implementing and evaluating advertising campaigns whether for corporations, non-profit organisations or government agencies and departments. 

Please note: assessment values are indicative only, details will be advised at the start of the subject.

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