Advertising Issues: Regulation, Ethics and Cultural Considerations
Measure the ethical and legal considerations that govern the advertising industry. Familiarise yourself with the Australian Trade Practices Act. Go over intellectual property laws. Look at how cultural differences can play across national markets.
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Students who successfully complete of this subject will be able to:
- Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
- Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of advertising complaint and control
- Describe how advertising campaigns are culturally defined
- Apply intercultural and ethical theory to practical issues.
- Contemporary issues in advertising
- Moral philosophy and the ethics of advertising
- Advertising complaint and control
- Industry self-regulation
- Advertising and the Trade Practices Act (Australia)
- Intellectual property and advertising
- Ethical implications of economic pressure and social responsibility
- Cultural considerations in advertising and cross cultural in-depth interviews
- Media placement and new media opportunities for advertising
- Influencing consumer perception and behaviour
You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
You must have successfully completed the following subject(s) before starting this subject:
SWI-ADV10001-Principles of Advertising, or SWI-ADV100 ;
No special requirements
This subject explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The subject will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.
Please note: assessment values are indicative only: details will be advised at the start of the subject.
- Assignment 1 — Minor (20%)
- Assignment 2 — Major (40%)
- Portfolio — Class Exercises (40%)