Subject details

Students who successfully complete of this subject will be able to:

  1. Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
  2. Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of advertising complaint and control
  3. Describe how advertising campaigns are culturally defined
  4. Apply intercultural and ethical theory to practical issues.
    • Contemporary issues in advertising
    • Moral philosophy and the ethics of advertising
    • Advertising complaint and control
    • Industry self-regulation
    • Advertising and the Trade Practices Act (Australia)
    • Intellectual property and advertising
    • Ethical implications of economic pressure and social responsibility
    • Cultural considerations in advertising and cross cultural in-depth interviews
    • Media placement and new media opportunities for advertising
    • Influencing consumer perception and behaviour
  • Study resources

    • Instructional methods

      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Lecture capture
      • Web links
    • Print materials

      • Welcome letter
    • Online materials

      • Printable format materials

Equivalent subjects

You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • SWI-ADV206

You must have successfully completed the following subject(s) before starting this subject:

SWI-ADV10001, or SWI-ADV100

Special requirements

No special requirements

This subject explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The subject will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.

Please note: assessment values are indicative only: details will be advised at the start of the subject.

  • Assignment 1 — Minor (20%)
  • Assignment 2 — Major (40%)
  • Portfolio — Class Exercises (40%)

Related degrees

undergraduate SWI-BUS-DEG-2018

Bachelor of Business

  • Bachelor of Business Core Subjects
  • Major in Advertising (this Major is currently in teach-out)
  • Major in Economics
  • Major in Finance
  • Major in Information Systems
  • Major in Marketing
  • Co-Major in Advertising (this Co-Major is currently in teach-out)
  • Co-Major in Economics (for Finance students)
  • Co-Major in Economics (not for Finance students)
  • Co-Major in Finance (cannot be taken with the Finance or Economics Major)
  • Co-Major in Finance (for Economics students)
  • Co-Major in Information Systems
  • Co-Major in Marketing (cannot be taken with the Marketing Major)