Subject details

Students who successfully complete of this subject will be able to:

  1. Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
  2. Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of advertising complaint and control
  3. Describe how advertising campaigns are culturally defined
  4. Apply intercultural and ethical theory to practical issues.
  • Topics
    • Contemporary issues in advertising
    • Moral philosophy and the ethics of advertising
    • Advertising complaint and control
    • Industry self-regulation
    • Advertising and the Trade Practices Act (Australia)
    • Intellectual property and advertising
    • Ethical implications of economic pressure and social responsibility
    • Cultural considerations in advertising and cross cultural in-depth interviews
    • Media placement and new media opportunities for advertising
    • Influencing consumer perception and behaviour
  • Study resources
    • Instructional Methods
      • Disscusion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Leacture capture
      • Web links
    • Print Materials
      • Welcome letter
    • Online Materials
      • Printable format materials

Entry Requirements

Equivalent Subjects

You cannot enrol in this unit if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • SWI-ADV206

You must have successfully completed the following subject(s) before starting this subject:

  • SWI-ADV10001
  • SWI-ADV100

Special requirements

No special requirements

This subject explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The subject will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.

Please note: assessment values are indicative only: details will be advised at the start of the subject.

  • Assignment 1 - Assignment 1 — Minor (20%)
  • Assignment 2 - Assignment 2 — Major (40%)
  • Assignment 3 - Portfolio — Class Exercises (40%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

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