Communication Management: Theory and Practice
Investigate communication plans and identify the pros and cons. Familiarise yourself with the Four Step public relations process.Broaden your understanding of communication management practice and theory in the public and private sectors
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At the completion of this subject students will be able to:
- Examine and interpret the major principles and theories of communication management
- Critically discuss the application of principles and practices of communication across a variety of environments, including business, government, non-government and civil society
- Compare and contrast specialist communication practices in local and international contexts
- Identify the requirements of stakeholders and develop communication plans to address specific stakeholder needs in an ethical and responsible manner
- Critically reflect upon communication plans and identify strengths and opportunities for improvement.
In this subject you will develop the following degree learning outcomes:
- Effectively and professionally communicate your ideas to specialist and non-specialist audiences
- Critically reflect on your own work to demonstrate autonomy, good judgement and ethical responsibility.
- Week 1: What is Public Relations?
- Week 2: History/development of Public Relations
- Week 3: Communication Theory (Communication, behavioural and persuasion theories
- Week 4: Communication Theory (Agenda-setting, systems, excellence and co-orientation theories)
- Week 5: The Four Step PR Process - Research
- Week 6: The Four Step PR Process - Goals and Objectives
- Week 7: The Four Step PR Process - Strategy and Tactics
- Week 8: The Four Step PR Process - Evaluation
- Week 9: Corporate Communications in a global environment
- Week 10: Strategic Planning and Designing Communication Objectives
- Week 11:Ethical Public Relations Practice
- Week 12: Presentation an submission of communications plans
- Weeks 13: Review
- Weeks 14: Review
- Resources and Links
- Audio-Video streaming
This subject is for Master of Communication Design students only. If you want to take this subject as an elective you must contact RMIT firstname.lastname@example.org for approval.
No special requirements
- Individual case presentation (30%)
- Group Communications Plan (40%)
- Individual case study analysis (30%)