Enrolments for 2022 have closed.

View information for 2023 course intake.

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Advertising In The Digital Age

Undergraduate | LTU-MKT1ADD | 2022

Course information for 2022 intake

View information for 2023 course intake
Study method
100% online
Assessments
Subject may require attendance
Entry requirements
Prior study needed
Duration
12 weeks

HECS-HELP and FEE-HELP available

Advertising In The Digital Age

About this subject

    1. Demonstrate an understanding of the various forms of traditional and digital promotion and their advantages and disadvantages.
    2. Select appropriate traditional and digital media for implementing an advertising campaign.
    3. Develop and present an advertising campaign in a professional manner, considering both traditional and digital channels.
    4. Interpret the creative issues that need to be considered in an advertising campaign.

Entry requirements

Others

Past La Trobe University students who have previously completed MKT3ADV Advertising and Sales Promotion are ineligible to enrol in this subject.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

La Trobe University logo

UndergraduateLAT-TEC-DEG

Bachelor of Information Technology

La Trobe University logo

UndergraduateLAT-BUS-DEG

Bachelor of Business

La Trobe University logo

UndergraduateLAT-ART-DEG

Bachelor of Arts

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