Storytelling Toolkit for the Writing Professional
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After successfully completing this course you should be able to:
- Define elements of strategic communication and distinguish between public relations and journalism
- Describe the key features and practical hallmarks of public relations and journalism
- Describe the history and composite elements of print, audio, online and video story-telling
- Identify legitimate news values and discriminate between the traditional notion of the public interest and more recent interpretations
- Construct media releases and hard news stories to industry standards
- Confidently speak to members of the public viz. interviews as integral to your developing professional identity
- Introduction to Communication Genres: Journalism
- Introduction: Housekeeping & assessment requirements; deconstructing a hard news story
- Introduction to Communication Genres: Strategic Communication
- Deconstructing a media release
- 'Traditional' news Vs 'Sponsored Content': Is this the future?
- Identifying "sponsored content"
- How to write a Media Release
- Media Release writing practice
- How to write a Hard News Story
- Hard news writing practice
- No classes: Autonomous revision, study and assignment no. 1 preparation
- Get it in print: exploring the history & composition of hard copy text
- Hard news writing practice
- Get it online: exploring the history, composition of online media under challenge from 'fake news'
- Online news writing practice; identifying 'fake news'
- Listen up: exploring the history & composition of audio
- Deconstructing radio news & 'sponsored content'
- No picture, no story: exploring television & video
- Deconstructing television news & 'sponsored content'
- Case study: Discriminating between farming and environmental interests viz. Queensland vegetation management
- Comparing & contrasting media releases: Farming Vs Environmental interests viz. Queensland vegetation management
- Summary & Conclusions: How far have you come as a professional communicator?
- What have you learned? Do you feel like a member of the Communications profession?
- Online assignment submission
- Standard Media
- Online Quizzes/Tests
- Online Assessment
- Printable format materials
- Resources and Links
No eligibility requirements
No special requirements
This unit introduces students to the diverse narrative genres that constitute the contemporary multimedia storyteller. Students learn to adapt their writing and attribution formats and approaches to the needs of audiences in their journalistic and strategic communication contexts.
- Media Release (40%)
- News Story (40%)