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Retail Marketing
Undergraduate | GRF-MKT236 | 2019
Course information for 2019 intake
Expose yourself to retail marketing theory.
Investigate the changing state of the retail supply chain. Get a sense of the legal, social and economic factors that impact the retail sector. Ask how retail marketing practices can be improved.
- Study method
- 100% online
- Assessments
- Subject may require attendance
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Retail Marketing
About this subject
At the completion of this subject students will be able to:
- demonstrate understanding of the complexities of retail environments
- demonstrate knowledge of concepts and practices underlying sustainable retailing
- understand strategies for improving retail marketing across a range of organisations.
- Introduction to retail marketing
- Retail corporate branding
- Retail Merchandise Selection and Management
- Retail store design
- Retail location
- Retail promotion
- Retail selling and customer service
- Retail marketing - Further Applications
- Strategy, operations and innovation
- Sustainable retail marketing
This subject examines retail marketing in the context of the dynamic changes occurring in all parts of the supply chain (distribution), and in the broader social, politico-legal and economic environment. Retail marketing theory emphasises attracting customers to a diversity of retail outlets and forms, and the elements of the retail mix which particularly facilitate informed consumer choice.
The subject provides a strong foundation in specific aspects of retail marketing including achieving customer loyalty, visual merchandising and other aspects of store design, price promotions, and merchandise assortment.
- Online Quiz (20%)
- Group Assessment Task (40%)
- Invigilated Exam (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Others
Note: Level 2 subjects normally assume an introductory level of prior knowledge in this area, e.g. from studying related Level 1 subjects or other relevant experience.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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