Enrolments for 2020 have closed.
Public Writing
Postgraduate | GRF-COM200 | 2020
Course information for 2020 intake
View information for 2021 course intakeLook back through the history and the theory of public writing.Define the public sphere. Shine spotlights on speech writing, social media plans and crisis communication strategies. Forge practical skills applicable to today's public writing formats.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- -
FEE-HELP available
Public Writing
About this subject
The outcomes include a broad understanding of key issues in public and professional writing for the creative industries, corporations, government and the commsubjecty sector. The subject also supports students to develop practical skills in writing to a professional standard. You will deepen your knowledge and skills in strategic communication planning.
- Introduction and unit overview .
- What is 'public' writing? Habermas and the public sphere, 'spin doctoring', 'Public' or 'publics'?
- Writing as communication: communication theories and contexts; information and knowledge
- Writers and writing; process, publics and purposes
- Speeches and presentation: the power of rhetoric
- Statements of value: writing mission and vision statements
- Social Media
- Option A (Public Relations) or B (Journalism)
- Option A (Public Relations) or B (Journalism)
- Option A (Public Relations) or B (Journalism)
- What is news?
- Feature article
- Review
In this subject you gain writing experience with different forms of professional writing, such as speech, mission and vision statements, a social media plan, and a crisis or issues communication strategy. Public Writing familiarises you with history and theories of public writing and with techniques for writing for specific audiences. This subject develops your practical skills in contemporary professional writing in formats that are used in today's communication roles. Topics covered include: professional writing, communication theories, crisis or issues communication strategy, writing for organisations, social media planning and journalism. For the major assessment, students choose between journalism and public relations modules as areas of specialisation.
- 3 short writing tasks (45%)
- 3 discussion board posts (15%)
- plan, essay or news article (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Prior study
You must either have successfully completed the following subject(s) before starting this subject, or currently be enrolled in the following subject(s) in a prior study period; or enrol in the following subject(s) to study prior to this subject:
one of
- GRF-COM120-Visual Culture
GRF-COMM120 (Not currently available)
and one of
- GRF-COM110-Introducing Communication Studies
GRF-COMM110 (Not currently available)
Please note that your enrolment in this subject is conditional on successful completion of these prerequisite subject(s). If you study the prerequisite subject(s) in the study period immediately prior to studying this subject, your result for the prerequisite subject(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite subject(s) successfully you should not continue with your enrolment in this subject. If you are currently enrolled in the prerequisite subject(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this subject to give you time to re-attempt the prerequisite subject(s).
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
GRF-COMM130 (Not currently available)
GRF-COM130 (Not currently available)
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.