Enrolments for 2018 have closed.
Media Relations
Undergraduate | GRF-CMM220 | 2018
Course information for 2018 intake View information for 2024 course intake
Put together media releases and kits. Study public relations campaign strategies. Tally the similarities and differences between print, radio and television media styles. Examine the media landscape in preparation for your future media relations role.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Media Relations
About this subject
Upon successful completion of this subject, you should have:
- an advanced understanding of the research, writing and targeting skills used by media relations practitioners
- a basic understanding of Australian media industries and the internal structure of media organisations
- the ability to make strategic decisions in relations to media placement through a greater awareness of media styles; and
- an understanding of why media relations is an integral part of the public relations industry.
- Introduction to media relations
- Australian media organisations
- Media structure and lists
- Media releases
- Media kits and other written public relations tools
- Media relations case study
- Features and magazine analysis
- Radio and television styles
- Media training
- Media conferences
- Media monitoring
Learn the important role of media relations within public relations theory and practice. This subject equips you with the skills necessary to function in a media relations role. It also develops an understanding of the critical relationship between the public relations practitioner and the media and provides insights into the different needs of different types of media.
The subject covers writing and distribution of media releases, media ownership and structures, compiling a media kit and organising a news conference. This subject is designed so you can explore public relations campaign strategies at an advanced level both in the critical context of mass media theory and as a practical management technique in various business, political and community settings.
- Media Conference Plan (30%)
- Media Release, List, Rationale (20%)
- Media Kit (30%)
- Learning Tasks and Discussion (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
one of
- GRF-CMM127-Introduction to Public Relations
GRF-CMM27 (Not currently available)
Others
You must complete Level 1 Communication studies before starting this subject.
Additional requirements
- Other requirements -
- Broadband access
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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