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Media Audiences
Undergraduate | GRF-CMM31 | 2019
Course information for 2019 intake
Get a closer look at how media organisations analyse their audiences. Take apart the methodologies used when conducting audience research. Delve into media audience case studies. See how audience research has historically impacted content and policy
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Media Audiences
About this subject
At the completion of this subject you will have the opportunity to:
- gain an understanding of key concepts and debates raised in the media audience case studies and topic areas
- explore and discuss key theoretical and methodological approaches
- appreciate critical links between research about media audiences and the use of that research in making decisions about policy and content
- develop skills in analysis of products and practices of the media and cultural sphere.
More generally you should develop your skills in:
- locating and researching relevant material and using this material to inform written work
- analysing and debating ideas
- applying knowledge articulately and effectively
- researching and writing according to academic conventions.
- Media audiences
- Historical perspectives and paradigm shifts
- Case studies in audience research
This unit introduces you to the ways in which audiences have been defined, researched and theorised. Particular emphasis is placed on competing conceptualisations, methodologies and outcomes of audience research. Subject content and assessment will assist you in developing skills in constructing and evaluating quantitative and qualitative audience research.
- Essay (60%)
- Assignment (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Prior study
To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:
Others
It is highly recommended that students have completed Level 1 and 2 Communication and/or Media Studies or equivalent.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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