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Marketing & Sales for Hotels
Undergraduate | GRF-THS222 | 2019
Course information for 2019 intake
Unpack what goes into designing and marketing a rewarding hotel guest experience. Report on the tourism industry's role as an economic driver. Train yourself to think like a guest while analysing decision-making and group buying behaviour.
- Study method
- 100% online
- Assessments
- Subject may require attendance
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Marketing & Sales for Hotels
About this subject
At the completion of this subject students will be able to:
- Understand the role of the marketing department in positioning and communicating a hotel's brand in line with effective segmentation strategies.
- Analyse tourism experiences and hotel marketing practices in order to critique strategy.
- Translate strategy into action by suggesting solutions to marketing related problems in a hotel setting through an understanding of the role and interdependence of selected elements of the marketing mix.
- Evaluate the importance of tourism as an economic driver and demonstrate and understanding of the role of Destination Marketing Organisations (DMOs) and government in marketing destinations.
- Intro to Tourism and Hotel Marketing
- Destination Marketing and Marketing Strategy
- Branding and the Customer Experience
- Tourism Markets
- Travel Decision-Making and Group Buying Behaviour
- Digital Marketing and Technology
- Selling Tourism and Hotel Experiences: Communication, Promotions and Advertising
- Distribution Channels and Pricing Strategies
- Public Relations and Sales
Please note: This subject was previously known as HSL222.
The decision making processes of tourists and hotel guests can vary from the spontaneous and unpredictable to the extended and considered. These processes, along with a competitive supplier market in international tourism and hotel products, and the need to adapt to changing physical, financial, and social environments mean that designing and selling satisfying guest experiences is a challenging proposition. The key to dealing with these challenges is to develop a good understanding of customer behaviour and by knowing which marketing strategies will attract and satisfy customers, and thereby lead to increased sales.- Assignment — Written Assignment (30%)
- Invigilated Exam (35%)
- Presentation (15%)
- Quiz — Online Quiz (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Others
Note: Level 2 subjects normally assume an introductory level of prior knowledge in this area, e.g. from studying related Level 1 subjects or other relevant experience.
Additional requirements
- Equipment requirements - Audio/Visual equipment
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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