Marketing & Sales for Hotels
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With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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At the completion of this subject students will be able to:
- Understand the role of the marketing department in positioning and communicating a hotel's brand in line with effective segmentation strategies.
- Analyse tourism experiences and hotel marketing practices in order to critique strategy.
- Translate strategy into action by suggesting solutions to marketing related problems in a hotel setting through an understanding of the role and interdependence of selected elements of the marketing mix.
- Evaluate the importance of tourism as an economic driver and demonstrate and understanding of the role of Destination Marketing Organisations (DMOs) and government in marketing destinations.
- Intro to Tourism and Hotel Marketing
- Destination Marketing and Marketing Strategy
- Branding and the Customer Experience
- Tourism Markets
- Travel Decision-Making and Group Buying Behaviour
- Digital Marketing and Technology
- Selling Tourism and Hotel Experiences: Communication, Promotions and Advertising
- Distribution Channels and Pricing Strategies
- Public Relations and Sales
No eligibility requirements
No special requirements
- Written Assignment (30%)
- Online Quiz (20%)