Innovation, Creativity and Entrepreneurship
Do you have a big business idea? Here’s your chance to put it to the test. In this course, you’ll examine new business ventures. Consider their commercial viability, legality, ethicality and contribution to personal and social objectives.
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With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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At the completion of this subject students will be able to:
- Understand appropriate theories, models and other tools that can be used to ensure the effective screening of new venture opportunities for their potential viability and fulfillment of private and social objectives.
- Understand the processes involved in clarifying and elaborating new products/services and/or new venture opportunities for a better understanding and easier communication to potential investors, lenders and business partners.
- Recognise and mitigate the risks associated with new business venture opportunities.
- Develop the underlying marketing plan, operation plan, human resource plan, and financial plan for a proposed new business venture.
- Develop an understanding of how to formulate cashflow statements for a new business venture
- Present the business concept and financial projections to a knowledgeable and critical audience
- Introduction to New Venturing Planning
- Identifying Target Customers
- Strategic Design of the New Business Venture
- Business Plan Content and Design
- Marketing for New Ventures
- Intellectual Property Protection
- New Venture Operations and Management structure
- New Venture Funding
- Building the cashflow statements for a new venture
- Valuing the new venture and negotiating with investors
- New venture presentation and pitching skills
- Growth and exit plans
- Revision of unit contents
You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
No special requirements
This course provides you with an in-depth understanding of how to develop viable novel business ideas through empathetic design and customer discovery and validation. This course focuses on creativity, problems solving and critical thinking tools to create these novel solutions.
- New Venture Concept Statement (25%)
- Elavator Pitch (25%)
- Business Plan (35%)
- Self-Reflection (15%)