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Franchising and Small Business
Undergraduate | GRF-MKT319 | 2019
Course information for 2019 intake
Enter the world of franchising and small businesses.
Stockpile marketing and management strategies. Familiarise yourself with examples of successful small business models. Develop a working understanding of the pros and cons of self-employment.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Franchising and Small Business
About this subject
At the completion of this subject students will be able to:
- Compare the pros and cons of self-employment and employment
- Identify and apply the process of getting ready, starting, growing and exiting small business
- Evaluate the strategic aspects of managing either a franchised or independent small business
- Analyse the major operational aspects of franchised and independent small businesses
- Create a market entry plan for a new franchise or independent small business.
- The drivers of small business and entrepreneurship
- Entry into business
- Business models and legal structures
- Operational and legal requirements
- Due diligence investigation
- Financing, budgeting & business planning
- Operational and customer relationship management
- Marketing and promoting the business
- Succession planning and exiting the business
- Supply chain and intellectual property management
This subject provides marketing knowledge related to franchise and small business ownership and their positioning in the supply chain. A common route to becoming a small business owner is to start your own business, or take over an existing small business, but many people prefer to buy into a franchise system. This subject investigates these alternatives and considers the management of the relational, financial and operational aspects of starting, operating and exiting business with a practical emphasis. Examples are used throughout highlighting successful small business models and strategies.
The textbook information for this subject can be found below:
9781118362549 - Entrepreneurship and Small Business, 4th Asia-Pacific Edition
- Log of Learning Activities (25%)
- Presentation (25%)
- Written Assignment (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Others
Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.
Additional requirements
- Other requirements -
The textbook information for this subject can be found below:
9781118362549 - Entrepreneurship and Small Business, 4th Asia-Pacific Edition
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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