Undergraduate GRF-MKT319-2019

Franchising and Small Business

Enter the world of franchising and small businesses.

Stockpile marketing and management strategies. Familiarise yourself with examples of successful small business models. Develop a working understanding of the pros and cons of self-employment.

Duration

13 weeks

Student rating

3.5

Study method

100% online

Available loans

FEE-HELP
HECS-HELP

Assessments

100% online

Prior study

Not required

Study terms

01 Jun 2020

With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.

University ranking

2019
2020

Subject details

What you'll learn

At the completion of this subject students will be able to:

Compare the pros and cons of self-employment and employment
Identify and apply the process of getting ready, starting, growing and exiting small business
Evaluate the strategic aspects of managing either a franchised or independent small business
Analyse the major operational aspects of franchised and independent small businesses
Create a market entry plan for a new franchise or independent small business.

Topics covered

- The drivers of small business and entrepreneurship
- Entry into business
- Business models and legal structures
- Operational and legal requirements
- Due diligence investigation
- Financing, budgeting & business planning
- Operational and customer relationship management
- Marketing and promoting the business
- Succession planning and exiting the business
- Supply chain and intellectual property management
Study resources
- Instructional methods
  - Audio/Video conferencing
  - Chat Rooms
  - Discussion forum/Discussion Board
  - Embedded Multimedia
  - Online Quizzes/Tests
  - Online assignment submission
  - Podcasting/Lecture capture
  - Standard Media
  - Web links

Entry requirements

Others

Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.

Special requirements

OtherDetails -
The textbook information for this subject can be found below:

9781118362549 - Entrepreneurship and Small Business, 4th Asia-Pacific Edition

http://www.wileydirechttp://www.wileydirect.com.au/buy/entrepreneurship-small-business-4th-asia-pacific-edition/t.com.au/buy/entrepreneurship-small-business-4th-asia-pacific-edition/

Description

This subject provides marketing knowledge related to franchise and small business ownership and their positioning in the supply chain. A common route to becoming a small business owner is to start your own business, or take over an existing small business, but many people prefer to buy into a franchise system. This subject investigates these alternatives and considers the management of the relational, financial and operational aspects of starting, operating and exiting business with a practical emphasis. Examples are used throughout highlighting successful small business models and strategies.

The textbook information for this subject can be found below:

9781118362549 - Entrepreneurship and Small Business, 4th Asia-Pacific Edition

http://www.wileydirechttp://www.wileydirect.com.au/buy/entrepreneurship-small-business-4th-asia-pacific-edition/t.com.au/buy/entrepreneurship-small-business-4th-asia-pacific-edition/

Assessments

Log of Learning Activities (25%)
Presentation (25%)
Written Assignment (50%)

Textbooks

Current study term (31 May 20 to 30 Aug 20)

Textbook information is pending.

Related degrees

undergraduate GRF-BUS-DEG-2019

Bachelor of Business

4 available majors

Business Introductory Core Subjects
Major in Human Resource Management
Major in Management
Major in Contemporary Marketing