Subject details

At the completion of this subject students will be able to:

  1. Compare the pros and cons of self-employment and employment
  2. Identify and apply the process of getting ready, starting, growing and exiting small business
  3. Evaluate the strategic aspects of managing either a franchised or independent small business
  4. Analyse the major operational aspects of franchised and independent small businesses
  5. Create a market entry plan for a new franchise or independent small business.
  • Topics
    • The drivers of small business and entrepreneurship
    • Entry into business
    • Business models and legal structures
    • Operational and legal requirements
    • Due diligence investigation
    • Financing, budgeting & business planning
    • Operational and customer relationship management
    • Marketing and promoting the business
    • Succession planning and exiting the business
    • Supply chain and intellectual property management
  • Study resources
    • Instructional Methods
      • Audio/Video conferencing
      • Chat Rooms
      • Disscusion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Leacture capture
      • Standard Media
      • Web links

Entry Requirements


Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.

Special requirements

No special requirements

This subject provides marketing knowledge related to franchise and small business ownership and their positioning in the supply chain. A common route to becoming a small business owner is to start your own business, or take over an existing small business, but many people prefer to buy into a franchise system. This subject investigates these alternatives and considers the management of the relational, financial and operational aspects of starting, operating and exiting business with a practical emphasis. Examples are used throughout highlighting successful small business models and strategies.

  • Assignment 1 - Log of Learning Activities (15%)
  • Assignment 2 - Written Assignment (40%)
  • Assignment 3 - Presentation (25%)
  • Assignment 4 - Online Quiz (20%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

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