Study method
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Assessments
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Prior study
Not required
With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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Subject details
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- The drivers of small business and entrepreneurship
- Entry into business
- Business models and legal structures
- Operational and legal requirements
- Due diligence investigation
- Financing, budgeting & business planning
- Operational and customer relationship management
- Marketing and promoting the business
- Succession planning and exiting the business
- Supply chain and intellectual property management
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Study resources
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Instructional methods
- Audio/Video conferencing
- Chat Rooms
- Discussion forum/Discussion Board
- Embedded Multimedia
- Online Quizzes/Tests
- Online assignment submission
- Podcasting/Lecture capture
- Standard Media
- Web links
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Others
Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.
Special requirements
- OtherDetails -
The textbook information for this subject can be found below:
9781118362549 - Entrepreneurship and Small Business, 4th Asia-Pacific Edition
This subject provides marketing knowledge related to franchise and small business ownership and their positioning in the supply chain. A common route to becoming a small business owner is to start your own business, or take over an existing small business, but many people prefer to buy into a franchise system. This subject investigates these alternatives and considers the management of the relational, financial and operational aspects of starting, operating and exiting business with a practical emphasis. Examples are used throughout highlighting successful small business models and strategies.
The textbook information for this subject can be found below:
9781118362549 - Entrepreneurship and Small Business, 4th Asia-Pacific Edition
- Log of Learning Activities (25%)
- Presentation (25%)
- Written Assignment (50%)
Related degrees
undergraduate GRF-BUS-DEG-2019
Bachelor of Business
- Business Introductory Core Subjects
- Major in Human Resource Management
- Major in Management
- Major in Contemporary Marketing