Subject details

At the completion of this subject students will be able to:

  1. Compare the pros and cons of self-employment and employment
  2. Identify and apply the process of getting ready, starting, growing and exiting small business
  3. Evaluate the strategic aspects of managing either a franchised or independent small business
  4. Analyse the major operational aspects of franchised and independent small businesses
  5. Create a market entry plan for a new franchise or independent small business.
    • The drivers of small business and entrepreneurship
    • Entry into business
    • Business models and legal structures
    • Operational and legal requirements
    • Due diligence investigation
    • Financing, budgeting & business planning
    • Operational and customer relationship management
    • Marketing and promoting the business
    • Succession planning and exiting the business
    • Supply chain and intellectual property management
  • Study resources

    • Instructional methods

      • Audio/Video conferencing
      • Chat Rooms
      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Lecture capture
      • Standard Media
      • Web links


Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.

Special requirements

This subject provides marketing knowledge related to franchise and small business ownership and their positioning in the supply chain. A common route to becoming a small business owner is to start your own business, or take over an existing small business, but many people prefer to buy into a franchise system. This subject investigates these alternatives and considers the management of the relational, financial and operational aspects of starting, operating and exiting business with a practical emphasis. Examples are used throughout highlighting successful small business models and strategies.

The textbook information for this subject can be found below:

9781118362549 - Entrepreneurship and Small Business, 4th Asia-Pacific Edition


  • Log of Learning Activities (25%)
  • Presentation (25%)
  • Written Assignment (50%)

Textbook information is pending.

Related degrees

undergraduate GRF-BUS-DEG-2019

Bachelor of Business

  • Business Introductory Core Subjects
  • Major in Human Resource Management
  • Major in Management
  • Major in Contemporary Marketing