Franchising and Small Business

• Topics

  • The drivers of small business and entrepreneurship
  • Entry into business
  • Business models and legal structures
  • Operational and legal requirements
  • Due diligence investigation
  • Financing, budgeting & business planning
  • Operational and customer relationship management
  • Marketing and promoting the business
  • Succession planning and exiting the business
  • Supply chain and intellectual property management

• Study resources

  • Instructional Methods

    • Audio/Video conferencing
    • Chat Rooms
    • Disscusion forum/Discussion Board
    • Embedded Multimedia
    • Online Quizzes/Tests
    • Online assignment submission
    • Podcasting/Leacture capture
    • Standard Media
    • Web links

Entry Requirements

Others

Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.

Special requirements

• OtherDetails -

  The textbook information for this subject can be found below:

  9781118362549 - Entrepreneurship and Small Business, 4th Asia-Pacific Edition

  http://www.wileydirechttp://www.wileydirect.com.au/buy/entrepreneurship-small-business-4th-asia-pacific-edition/t.com.au/buy/entrepreneurship-small-business-4th-asia-pacific-edition/

This subject provides marketing knowledge related to franchise and small business ownership and their positioning in the supply chain. A common route to becoming a small business owner is to start your own business, or take over an existing small business, but many people prefer to buy into a franchise system. This subject investigates these alternatives and considers the management of the relational, financial and operational aspects of starting, operating and exiting business with a practical emphasis. Examples are used throughout highlighting successful small business models and strategies.

The textbook information for this subject can be found below:

9781118362549 - Entrepreneurship and Small Business, 4th Asia-Pacific Edition

http://www.wileydirechttp://www.wileydirect.com.au/buy/entrepreneurship-small-business-4th-asia-pacific-edition/t.com.au/buy/entrepreneurship-small-business-4th-asia-pacific-edition/

• Log of Learning Activities (25%)
• Presentation (25%)
• Written Assignment (50%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.