Enrolments for 2020 have closed.

View information for 2021 course intake.

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Digital and Social Media Marketing

Undergraduate | GRF-MKT340 | 2020

Course information for 2020 intake

View information for 2021 course intake

Venture into the online marketing arena and test a variety of strategies.

Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

Study method
100% online
Assessments
100% online
Entry requirements
Prior study needed
Duration
-

HECS-HELP and FEE-HELP available

Digital and Social Media Marketing

About this subject

  • At the completion of this subject students will be able to:

    1. Understand principles of strategic digital marketing and the role of digital and social media channels.

    2. Explain the role of digital marketing in the contemporary marketing environment.

    3. Critically analyse and research digital marketing situations.

    4. Apply marketing theory to create digital marketing solutions.

Entry requirements

Others

Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

Griffith University logo

UndergraduateGRF-BUS-DEG

Bachelor of Business

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