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Digital and Social Media Marketing
Undergraduate | GRF-MKT340 | 2019
Course information for 2019 intake
Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Digital and Social Media Marketing
About this subject
At the completion of this subject students will be able to:
1. Understand principles of strategic digital marketing and the role of digital and social media channels.
2. Explain the role of digital marketing in the contemporary marketing environment.
3. Critically analyse and research digital marketing situations.
4. Apply marketing theory to create digital marketing solutions.
- Introduction to unit
- The disruptive digital force. A new era for Marketing
- Digital strategy: The 5-step digital marketing process + client pitches
- Finding your voice: Situation analysis and brand narrative exercise
- Building personas and digital journey mapping
- The digital hourglass and setting conversion objectives
- Content development: Themes, angles and production
- Delivering the online experience: Website and Email Marketing (Mid-term online quiz)
- Delivering the online experience: Social media marketing, influencers and messenger
- Delivering the online experience: PPC and SEO
- Budgeting, Scheduling, and implementation using marketing technology
- Evaluating your digital marketing campaigns using marketing technology
- Independent study week
This subject will focus on an eMarketing strategy to enhance the contemporary digital environment and its relationship with 'bricks and mortar' businesses. The subject develops students understanding of eMarketing strategy across a variety of industry sectors. The subject represents an important component of marketing strategy.
- Research based assignment (30%)
- Online quiz (20%)
- Marketing campaign (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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Entry requirements
Others
Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Undergraduate
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