Enrolments for 2021 have closed.
Building the New Venture
Undergraduate | GRF-IBA345 | 2021
Previously GRF-MKT341
Course information for 2021 intake View information for 2024 course intake
Do you have a business idea? Here’s your chance to put it to the test. In this subject you’ll examine new business ventures. You’ll consider its commercial viability, legality, ethicality and its contribution to your personal and social objectives.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Building the New Venture
About this subject
At the completion of this subject students will be able to:
- Discuss appropriate theories, models and other tools that are used to ensure the effective screening of new venture ideas, for their potential viability and fulfillment of private and social objectives.
- Apply the processes of clarifying and elaborating new venture ideas.
- Develop the underlying marketing plan, operation plan, human resource plan, and financial plan and take steps to mitigate the risks associated with new venture idea.
- Communicate a new venture idea to potential investors, lenders, and business partners, both via written and oral communication.
- Introduction to new venture planning; ‘painstorming’ your idea
- Entrepreneurial skills and team
- Designing a business plan
- Identifying your customer
- Marketing and market research
- Validating the new venture concept (Part 1)
- Validating the new venture concept (Part 2)
- Legal issues for the business
- Financing and valuating the new venture
- Cash budgets and financial projections
- How to pitch your new venture
- Student pitch presentations, wrap up
This course requires writing and presenting a formal business plan for a new product or service, and develops the marketing-, operations-, human resource-, risk- and financial-management knowledge and skills required to start and operate a new business or social venture.
- New Venture Concept Statement (40%)
- Business Plan Pitch (2b) (group) (25%)
- Business Plan (2a) (group) (25%)
- Peer Evaluation (10%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- QS Ranking 2024:
- 18
- Times Higher Education Ranking 2024:
- 20
Entry requirements
No entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
GRF-MKT341 (Not currently available)
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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