Enrolments for 2020 have closed.
Building the New Venture
Undergraduate | GRF-IBA345 | 2020
Previously GRF-MKT341
Course information for 2020 intake View information for 2024 course intake
Do you have a business idea? Here’s your chance to put it to the test. In this subject you’ll examine new business ventures. You’ll consider its commercial viability, legality, ethicality and its contribution to your personal and social objectives.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Building the New Venture
About this subject
At the completion of this subject students will be able to:
- Understand appropriate theories, models and other tools that can be used to ensure the effective screening of new venture opportunities for their potential viability and fulfillment of private and social objectives.
- Understand the processes involved in clarifying and elaborating new products/services and/or new venture opportunities for a better understanding and easier communication to potential investors, lenders and business partners.
- Recognise and mitigate the risks associated with new business venture opportunities.
- Develop the underlying marketing plan, operation plan, human resource plan, and financial plan for a proposed new business venture.
- Develop an understanding of how to formulate cashflow statements for a new business venture
- Present the business concept and financial projections to a knowledgeable and critical audience
- Introduction to New Venturing Planning
- Identifying Target Customers
- Strategic Design of the New Business Venture
- Business Plan Content and Design
- New venture presentation and pitching skills
- Marketing for New Ventures
- Intellectual Property Protection
- New Venture Operations and Management structure
- New Venture Funding
- Building the cashflow statements for a new venture
- Valuing the new venture and negotiating with investors
- Growth and exit plans
- Revision of unit contents
This course provides you with the knowledge and understanding of new business ventures. This course is designed to put entrepreneurship into practice as you will examine the viability of the business idea you have through the development of a business plan.
- New Venture Concept Statement (25%)
- Elavator Pitch (25%)
- Business Plan (35%)
- Self-Reflection (15%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- QS Ranking 2024:
- 18
- Times Higher Education Ranking 2024:
- 20
Entry requirements
No entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
GRF-MKT341-Entrepreneurship and New Business Venturing (no longer available)
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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