Enrolments for 2020 have closed.

View information for 2021 course intake.

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Applying Marketing for Social Change

Undergraduate | GRF-MKT307 | 2020

Course information for 2020 intake

View information for 2021 course intake

Leverage your marketing knowledge to push for social change. Explore why governments and non-profits implement social marketing campaigns. Highlight traditional marketing principles and techniques that can address problems like drinking and littering.

Study method
100% online
Assessments
100% online
Entry requirements
Prior study needed
Duration
13 weeks

HECS-HELP and FEE-HELP available

Applying Marketing for Social Change

About this subject

  • At the completion of this subject students will be able to understand:

    1. Understand and evaluate the unique marketing challenges faced by governments, non-profit organisations and concerned citizens in influencing socially important behaviours.
    2.  Understand the role of social marketing and its value in behaviour change.
    3.  Comprehend and apply the theoretical foundations underpinning social marketing campaigns.
    4.  Understand, evaluate and consider the ethical issues associated with social marketing.
    5.  Demonstrate the ability to design a social marketing program to a specific social issue.
    6.  Understand and evaluate the marketing techniques utilised for bringing about a change or adoption of positive social behaviour for the benefit of the target audience as well as the wider society

Entry requirements

Others

Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

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UndergraduateGRF-BUS-DEG

Bachelor of Business

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