Enrolments for 2020 have closed.
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Applying Marketing for Social Change
Undergraduate | GRF-MKT307 | 2020
Course information for 2020 intake
View information for 2021 course intakeLeverage your marketing knowledge to push for social change. Explore why governments and non-profits implement social marketing campaigns. Highlight traditional marketing principles and techniques that can address problems like drinking and littering.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Applying Marketing for Social Change
About this subject
At the completion of this subject students will be able to understand:
1. Understand and evaluate the unique marketing challenges faced by governments, non-profit organisations and concerned citizens in influencing socially important behaviours.
2. Understand the role of social marketing and its value in behaviour change.
3. Comprehend and apply the theoretical foundations underpinning social marketing campaigns.
4. Understand, evaluate and consider the ethical issues associated with social marketing.
5. Demonstrate the ability to design a social marketing program to a specific social issue.
6. Understand and evaluate the marketing techniques utilised for bringing about a change or adoption of positive social behaviour for the benefit of the target audience as well as the wider society- Introduction to Social Marketing
- Defining the Social Change PURPOSE and FOCUS
- Selecting priority audiences
- Analysing the value exchange
- Identifying barriers, benefits and the competition
- Setting behavioural change objectives
- Tapping into behaviour change theories
- Defining the market position
- Strategy: Product and Partnerships
- Strategy: Price
- Strategy: Place
- Strategy: Promotion
- Strategy: Monitoring and evaluation
- Revision of unit content
Societies around the world are faced with a diverse range of social problems to do with health, safety and the environment. Many of these social problems are the result of the behavioural choices that people make in their everyday lives, for example, drinking, drug taking, smoking and littering. Finding solutions to these problems is a challenge for governments and non-profit organisations. Increasingly, social marketing is utilised to address many of these problems. This subject examines how marketing principles and techniques can influence individual voluntary behaviours for the benefit of the target audience as well as society.
- Online Concepts Quiz (20%)
- Report (35%)
- Written Assignment (45%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Others
Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Undergraduate
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