Enrolments for 2019 have closed.
Marketing for Managers
Postgraduate | CUR-MBA600 | 2019
Course information for 2019 intake
View information for 2020 course intakeUnderstand and apply the principles of marketing management, while you investigate the increasingly important role that marketing plays within contemporary organisations. Apply conceptual frameworks to create solutions from different contexts.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- -
FEE-HELP available
Marketing for Managers
About this subject
At the completion of this subject students will be able to:
- apply key marketing concepts, theories and techniques for analysing a variety of marketing situations, relating knowledge from several areas
- critically evaluate and reflect upon specific marketing decisions and marketing strategies and make choices based on reasoned argument
- review and apply international trends with regard to the theory and practice of marketing management principles
- interpret and apply relevant theoretical and conceptual frameworks and develop a solution with regard to an applied project.
- Introduction to Marketing
- Marketing strategies
- Identifying Opportunities: the market
- Identifying Opportunities: Buyers and Information (focus on customers)
- Identifying Opportunities: Buyers and Information (focus on research)
- Creating and Delivering Value: Products
- Creating and Delivering Value: Services
- Creating and Delivering Value: Pricing
- Creating and Delivering Value: Products: Place
- Creating and Delivering Value: Integrated Marketing Communications
- Creating and Delivering Value
Please Note: This subject is not taking further enrolments at this time due to pending updates.
Marketing’s central role in creating, communicating, capturing and sustaining value in organisations. The unit employs an integrated marketing management framework, studying marketing in its local and global context. Comprehensive content and associated resources are designed with a view to applying the principles of marketing management across a wide range of organisational contexts.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the Academic Integrity module.
- Written Analysis and Discussion (30%)
- Case Study (35%)
- Applied Project (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, their online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.
Learn more about Curtin University.
Explore Curtin courses.
- QS Ranking 2024:
- 14
- Times Higher Education Ranking 2024:
- 15
Entry requirements
To enrol in this subject, you must be admitted into a degree.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.