Enrolments for 2019 have closed.

View information for 2020 course intake.

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Marketing for Managers

Postgraduate | CUR-MBA600 | 2019

Course information for 2019 intake

View information for 2020 course intake

Understand and apply the principles of marketing management, while you investigate the increasingly important role that marketing plays within contemporary organisations. Apply conceptual frameworks to create solutions from different contexts. 

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
-

FEE-HELP available

Marketing for Managers

About this subject

  • At the completion of this subject students will be able to:

    1. apply key marketing concepts, theories and techniques for analysing a variety of marketing situations, relating knowledge from several areas
    2. critically evaluate and reflect upon specific marketing decisions and marketing strategies and make choices based on reasoned argument
    3. review and apply international trends with regard to the theory and practice of marketing management principles
    4. interpret and apply relevant theoretical and conceptual frameworks and develop a solution with regard to an applied project.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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