Marketing Management

• • Introduction to Marketing: Creating customer value and satisfaction
  • Client Introduction: Guest Speaker
  • Digital Marketing: Marketing Ethics, Sustainability & CSR
  • Analysing the Marketing Environment
  • Consumer Behaviour: Segmenting, targeting & Positioning
  • Marketing Research
  • Product and Branding decisions
  • Developing new products: Supply chain, channel management & Retail
  • IMC, Advertising & PR
  • Services: The intangible product

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• CUR-MMK-GCE-2021
• CUR-MMK-MAS-2021
• CUR-MMK-GDI-2021

Special requirements

No special requirements

This subject was previously known as Global Marketing Management.

This subject introduces students to the marketing discipline, the marketing environment and the key application of marketing principles. In this subject students work with real clients in a ‘work integrated learning’ environment.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

• Client Brief (35%)
• Case Study (30%)
• Presentation and Project Report (35%)