Postgraduate CUR-MMK505-2020

Global Marketing Management

Get to grips with marketing principles and applications as you work collaboratively through a real life client case study. Dive into key models and concepts, and understand how marketing decisions can impact business practices.

From

$3,450 $3,700

Your upfront cost: $0

International student?

Duration

13 weeks

Study method

100% online

Available loans

FEE-HELP

Assessments

100% online

Prior study

Not required

Study terms

26 Aug 2019
02 Mar 2020
31 Aug 2020

Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, our online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.

University ranking

2020

Subject details

What you'll learn

At the completion of this subject students will be able to:

examine the wider role of marketing within the firm, business and society taking into consideration ethics and corporate social responsibility
work independently and in teams to develop solutions to ‘real life’ business marketing situations
examine key marketing models and concepts and how these help guide a firm’s business practices
investigate current issues in marketing environments and their impact upon employment trends
compare and contrast the challenges and opportunities of marketing both locally and internationally utilising a ‘real client’ case study.

Topics covered

- Introduction to Marketing: Creating customer value and satisfaction
- Client Introduction: Guest Speaker
- Digital Marketing: Marketing Ethics, Sustainability & CSR
- Analysing the Marketing Environment
- Consumer Behaviour: Segmenting, targeting & Positioning
- Marketing Research
- Product and Branding decisions
- Developing new products: Supply chain, channel management & Retail
- IMC, Advertising & PR
- Services: The intangible product
Study resources
- Instructional methods
  - Audio/Video conferencing
  - Blog
  - Virtual Classroom
  - Podcasting/Lecture capture
- Online materials
  - Audio-Video streaming
  - FAQs
  - Online Assessment
  - Resources and Links

Entry requirements

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

CUR-MMK-MAS-2020
CUR-MMK-GDI-2020
CUR-MMK-GCE-2020

Special requirements

No special requirements

Description

This subject introduces students to the marketing discipline, the marketing environment and the key application of marketing principles. In this subject students work with real clients in a ‘work integrated learning’ environment.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

Assessments

Client Brief (35%)
Case Study (30%)
Presentation and Project Report (35%)

Textbooks

Current study term (25 Aug 19 to 24 Nov 19)

Click on the titles of the listed books below to find out more:

Marketing, 2nd ed.

Dhruv Grewal et al

Required

Next study term (01 Mar 20 to 31 May 20)

Textbook information is pending.

Related degrees

postgraduate CUR-MMK-MAS-2020

Master of Marketing

postgraduate CUR-MMK-GDI-2020

Graduate Diploma in Marketing

postgraduate CUR-MMK-GCE-2020

Graduate Certificate in Marketing