Enrolments for 2021 have closed.

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Discovering Marketing

Undergraduate | CUR-MKG100 | 2021

Course information for 2021 intake

View information for 2022 course intake

Unearth marketing – from concepts through to its role in society. You’ll learn to apply marketing to business problems, considering buyer behaviour, market segmentation, target markets, positioning, the product lifecycle, ethics and more.

Study method
100% online
Assessments
100% online
Entry requirements
No ATAR needed,
No prior study
Duration
13 weeks

HECS-HELP and FEE-HELP available

Discovering Marketing

About this subject

  • At the completion of this subject students will be able to:

    1. identify and explain the meaning and relevance of key marketing concepts within a global context
    2. apply key marketing concepts to 'real world' situations
    3. develop sound recommendations and marketing strategies in 'real world' situations
    4. demonstrate sound verbal and written marketing communication skills.

Entry requirements

No entry requirements

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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