Enrolments for 2019 have closed.
Managerial Marketing
Postgraduate | ACU-MKTG600 | 2019
Course information for 2019 intake
View information for 2020 course intakeGain skills to manage the marketing arm of a business. Learn how to establish a direction, plan, and integrate concepts. You’ll combine marketing theory and practice, consider ethics and analyse common processes to make your approach a knock-out.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 13 weeks
FEE-HELP available
Managerial Marketing
About this subject
On successful completion of this subject, students should be able to:
- Examine and analyse the marketing concepts and principles;
- Analyse marketing environments and an organisation’s place in various markets;
- Develop appropriate positioning and marketing strategies autonomously and in collaboration with others;
- Work with others to critically evaluate an existing marketing campaign, including the ethical and social implications of the campaign;
- Evaluate ethical, social responsibility, and legal aspects of an organisation’s marketing activity.
- Creating customer value and building relationships
- Strategic marketing planning
- Marketing environments
- Consumer behaviour
- Business-to-business marketing
- Marketing research and information management
- Market segmentation
- Product planning
- Distribution channels
- Pricing
- Integrated marketing communications
- Ethical marketing and social responsibility
This subject examines the role of marketing within an organisation through synthesis of marketing theory and practice. This subject emphasises the integration of marketing concepts into coherent marketing planning. The subject also provides a foundation to effectively manage a marketing function and to establish an organisation’s future marketing direction. The subject addresses ethical considerations when analysing marketing processes in organisations.
A range of assessment procedures will be used to meet the unit learning outcomes and develop graduate attributes consistent with University assessment requirements. Such procedures may include, but are not limited to: essays, reports, examinations, student presentations or case studies.
- Assessment 1 (30%)
- Assessment 2 (30%)
- Written Report (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
Established in 1991 after amalgamating four eastern Australian Catholic tertiary institutes, Australian Catholic University now has seven campuses, from Brisbane to Melbourne and welcomes students of all beliefs. Specialising in arts, business, education, health sciences, law, theology and philosophy, ACU encourages its students to think critically and ethically and bring change to their communities and offer this online through Open Universities Australia.
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- QS Ranking 2024:
- 34
- Times Higher Education Ranking 2024:
- 29
Entry requirements
To enrol in this subject, you must be admitted into a degree.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.