Enrolments for 2019 have closed.

View information for 2020 course intake.

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Managerial Marketing

Postgraduate | ACU-MKTG600 | 2019

Course information for 2019 intake

View information for 2020 course intake

Gain skills to manage the marketing arm of a business. Learn how to establish a direction, plan, and integrate concepts. You’ll combine marketing theory and practice, consider ethics and analyse common processes to make your approach a knock-out.

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
13 weeks

FEE-HELP available

Managerial Marketing

About this subject

  • On successful completion of this subject, students should be able to:

    • Examine and analyse the marketing concepts and principles;
    • Analyse marketing environments and an organisation’s place in various markets;
    • Develop appropriate positioning and marketing strategies autonomously and in collaboration with others;
    • Work with others to critically evaluate an existing marketing campaign, including the ethical and social implications of the campaign;
    • Evaluate ethical, social responsibility, and legal aspects of an organisation’s marketing activity.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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