It’s so frustrating waiting for the right role. This is a sentiment shared by all actors and performers, and individuals across all professions at some point in their careers. So much time can be wasted waiting by your phone, constantly checking your emails and thinking of some obscure excuse to contact your agent. But even with all the worrying and waiting, I really think there’s never been a better time to be a ‘creative’.
Stop waiting, start creating
What I’ve found really refreshing is that more and more actors I speak with are making use of any waiting periods to focus on other creative pursuits. Rather than remaining idle while in between roles, channel your energy into creating projects for yourself, such as writing a script or blog, producing your own short movie, or getting like-minded friends together to collaborate on a content series.
Get your own equipment
You can purchase high quality video cameras and mics now at some pretty affordable prices, which means you can create convincingly professional content for little investment. Even if the production quality isn’t feature film standard, don’t forget the power of the story. The masses will forgive the production quality of user generated content if viewers resonate with the narrative.
Any experience counts
I’ve accepted work on small jobs or created short films in an afternoon with my mates, without the motivation of fame and fortune. A big plus about doing this is adding to your experience and being able to be experimental without the fear of too public failure. All experiences gained through any creative project, across any industry, help to build your portfolio and showcase your diverse skills and ability.
Promote your content
There are so many platforms available these days to publish and promote your own content. Big brands and individuals alike use a range of video hosting platforms and amplify their content through all their social accounts. It might seem impossible to achieve any cut through with 300+ hours of video uploaded to YouTube every minute, but even the most obscure user generated videos are getting eyeballs on them.
Focus on your audience
A lot of content producers become obsessed with ‘going viral’. There are so many tips for how to achieve this, but often content that has gone viral was simply timely, relevant and true to life (with the exception of The Woolshed Company’s videos!) Although it’s everyone’s ultimate goal to become an overnight viral sensation, try to start simple. Test different content angles, styles, tone and language to learn what gains the most engagement.