- Familiarity and understanding of the history, theory and contexts of the creative industries, public value, visual culture, film, television & media.
- Familiarity with best practice models of public value currently used internationally by organisations to understand, measure and communicate.
- Understanding of the benefits and problems involved in strategic partnering.
- Enhanced understanding of the role played by communications practices in influencing and expressing what publics value.
- Extended understanding of visual languages across various Cultural Industries.
- A broad understanding of ethical issues in media theory and the place of new media theory.
- Skills in comparing and evaluating different value rationales.
- A greater capacity to participate in policy development and application.
- Skills in application of knowledge to the study of current transformations in visual culture.
- Skills in writing to a professional standard for the creative industries, corporations and the community sector.
- Skills in problem solving related to creating audience-based product with technologically based gathering of content.
- Skills in semiotic and content analysis.
APPLICATION OF KNOWLEDGE AND SKILLS:
- Experience in identifying an organisation’s ‘authoring environment’ and the key relations between its constituent parts.
- Experience in developing indicators of public benefits.
- Practical experience in designing a public value model for an organisation to improve its internal and external communication processes and foster resilient relationships with its internal and external communication.
- Development of the ability to map the creation of a project from concept to finished product delivered to an audience in a planned setting.
- Researched quantitative and qualitative methodologies and gained practical experience in using these methodologies to critically examine current communication texts, genres and practices.
You will develop your understanding of media communication institutions, their histories, texts, practices and audiences. You will have the skills to theorise, analyse and write about communication issues at an advanced level and will be prepared for positions such as researcher, media manager, communications adviser and content provider.
Students must complete the Graduate Certificate in Communication (4 units) to be eligible to apply for admission into the revised 80CP Master of Communication program.
Note: This is postgraduate level and students will need to be competent in oral and written communication skills to successfully complete this program.
English Proficiency Requirements
English language requirements apply to international applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to these programs are as follows:
- A minimum score of 575 on TOEFL
- OR an internet-based (iBT) TOEFL score of 88 (no score less than 21)
- OR a minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
- OR no score less than 3+ in each skill of the ISLPT (conducted by GELI or ISLPR Language Services only)
- (English tests must be no more than 2 years old.)
- OR a minimum grade of C on the Cambridge Certificate in Advance English (CAE)
- OR a minimum grade of C on the Cambridge Certificate of Proficiency in English (CPE)
- OR a minimum score of 61 in the Pearson Test of English (Academic)
RPL/Credit may be awarded according to Griffith University policies and applicants should contact the degree coordinator for further information.
Become a communications specialist and join this exciting and burgeoning industry. Corporations, government and the creative industries need professionals with advanced communication skills. This Communication postgraduate degree from Griffith University is designed to provide you with these specialist skills. Through this online degree you will study current industry practices, contemporary theories of communication, business communication an different aspects of media and culture.
Although this is a restricted degree, individual subjects are available to all students with a bachelor’s degree. Please refer to the Application Process for more information on how to enrol.
To be eligible for the award of Master of Communication (MComn), a student must acquire 80CP for the prescribed core subjects.
From 2016 the maximum period for completing this program is 4 years
Choose your subjects
The 4 unit Graduate Certificate in Communication must be completed to be eligible for entry into the Masters program.
The Master of Communication consists of 7 units totalling 80 Credit Points.