Graduate Certificate of Product Management

• Develop a custom go-to-market strategy
• Map your customer journey using the latest industry methodologies
• Complete risk assessments and build working commercial models
• Conduct rigorous competitor analysis to determine product viability
• Implement agile workflows, including iterative UX improvements and sprint-based methodologies
• Build soft skills like product leadership, stakeholder engagement and teamwork

A product management qualification for managers and business professionals. Learn to combine business, technology and design know-how to take products from strategy through to delivery. 

Recommended study pattern

We recommend that you complete the courses in this program in the following order:

• Product and Business Strategy
• Product Design and Customer Experience
• Product Development and Operations
• Future Skills elective bundle (a combination of two Future Skills short courses)

Choose your subjects

Majors

Product and Business Strategy

This course covers the fundamentals of product and business strategy, and how this applies to the development of products that meet customer and market needs. You will analyse the success factors for different product types and commercial and risk impacts, and learn how to develop and deliver a compelling business case to stakeholders. 

Product Design and Customer Experience

This course focuses on the customer experience of a product and how to identify, evaluate and iterate product features to maximise customer success. During this course, you will be introduced to the fundamentals of user experience, and how to understand a customer’s needs based on a variety of research, testing and data inputs. Measuring, analysing and interpreting customer success data will be central to this course, and how these insights can be utilised to improve products. You will also develop a deep understanding of key customer sales and service metrics, and how these map across the customer lifecycle.

Product Development and Operations

This course introduces you to the practices required to develop and manage a product. You will learn about the key artefacts of a product development plan such as product goals, requirements and features, and how these are utilised to effectively develop products. You will practice product development techniques such as creating JobsTo-Be-Done, user stories and prioritisation. Marketing, sales and service will also be taught, enabling students to understand how to manage products across the lifecycle. You will become familiar with product roadmap tools by creating a product roadmap comprising development and Go-To-Market elements.

Electives

For this course, choose one of the following Future Skills elective bundles:

Bundle 1: Digital Leadership and Digital Marketing Strategy  

The digital leadership component will expose students to the leadership practices and mindsets required to lead product development and product teams. The digital marketing component of this course focuses on enabling students to research, design and develop effective digital marketing strategies. Students will learn several modern and practical methods of marketing using key digital tactics and techniques, identify customer business behaviour and segmentation, and develop search engine optimisation (SEO) and search engine management (SEM) strategies and social media campaigns. 

Bundle 2: Digital Leadership and Digital Delivery with Agile

The digital leadership component will expose students to the leadership practices and mindsets required to lead product development and product teams. During this course, students will be introduced to leadership frameworks and models within fast changing digital environments. The agile delivery component will enable students to understand the depth and breadth of agile frameworks, methods, tools and techniques and how to select, blend and apply these broadly across business domains.

One of Australia's largest dual-sector institutes, offering both TAFE and higher education, RMIT University proudly delivers work-related education and practical research relevant to current business and community needs. More than 96,000 students study with RMIT, and many of their degrees are available through Open Universities Australia.

Learn more about RMIT University.

Explore RMIT courses.

QS Ranking 2024:

11

Times Higher Education Ranking 2024:

16

An Australian bachelor degree or equivalent, or higher level qualification in any field from a recognised tertiary institution.

You may also be considered for the Graduate Certificate if you have minimum 5 year full-time relevant work experience. Applicants will need to submit a CV. 

English Language Requirements

International students are required to provide current evidence of English language proficiency for admission to RMIT University. You can provide your results from one of these three options:

1. an accepted English language proficiency test, or

2. an accepted English language provider, or

3. a recognised Australian or international qualification.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.  

Australian Student Visas

RMIT’s Online Graduate Certificate in Product Management does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit rmit.edu.au.