Graduate Certificate in Digital Communication Strategy

Upon completion of this program, students should be able to:

1. Synthesise and apply media and cultural theories and industry trends to address contemporary issues in digital communication
2. Apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts
3. Analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks
4. Analyse the needs of diverse stakeholders and develop ethically, culturally and socially appropriate digital content and storytelling solutions
5. Develop and respond to a communication brief and pitch content development concepts

Develop the digital communication strategy, story, content development, and audience engagement skills to transform your career. Learn how to create and measure creative and compelling digital campaigns.

Recommended study pattern

We recommend that you complete the courses in this program in the following order:

• Strategy Storytelling in Digital Communication
• Audience Engagement, Ethics, and Analytics
• Developing and Managing Digital Content
• Future Skills elective bundle (a combination of two Future Skills short courses)

Choose your subjects

Majors

Strategy Storytelling in Digital Communication

Communication strategy is only as good as the salience of its stories. Develop ethical and compelling communication strategies and stories. Learn the critical practice of finding, developing and telling stories in our changing digital and media landscape across digital platforms and channels.

Audience Engagement, Ethics and Analytics

Develop ethical approaches to listen, engage, gather, interpret feedback and anticipate your audience’s needs. Evaluate online audience listening tools and create accurate target audience profiles. Utilising AI and machine learning tools, set up and measure campaigns, testing, and optimisation to improve a campaign’s effectiveness. Visualise data insights about audiences and campaigns and present these findings to decision-makers.

Developing and Managing Engaging Digital Content

Learn how to create different forms of digital content and manage content projects. Apply knowledge of communication strategy to create content that brings stories to life across digital platforms including video, social media, games and more

Electives

For this course, choose one of the following Future Skills elective bundles:

BUNDLE 1: Digital Marketing Strategy + Implementing Digital Marketing Campaigns

Understand the research, design and development of effective digital marketing strategies. Explore key digital tactics and techniques, identify customer business behaviour and segmentation, and develop Search Engine Optimisation (SEO) and Search Engine Management (SEM) strategies. Develop the strategic capability to devise marketing tactics on digital marketing channels including Google Ads, Facebook Ads, Google Analytics, email tools and website optimisation. Create a multi-channel marketing strategy, supported by audience, product, context and market analysis

BUNDLE 2: Developing AI Strategy + Customer Experience Strategy and Design

The AI strategy component of the course focuses on foundation AI concepts, ethics and applications including AI fundamentals, AI tools from Amazon Web Services, natural language processing and robotics, machine learning and neural networks. Next, the Customer Experience Strategy and Design course will equip you with the capability to develop innovative, memorable and delightful customer experiences. Learn how to develop CX strategy including the creation of personas, conducting customer interviews, and mapping customer journeys.

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Successfully completed an Australian Bachelor degree (or equivalent overseas qualification).

Successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or at least three years’ professional experience in strategic planning, communication, media, advertising, marketing or other related positions. To have your professional experience considered you must include in your application a CV and personal statement that details your experience.

International students are required to provide current evidence of English language proficiency for admission to RMIT University. You can provide your results from one of these three options:

1. an accepted English language proficiency test, or
2. an accepted English language provider, or
3. a recognised Australian or international qualification.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Australian Student Visas

RMIT Online’s Graduate Certificate in Digital Communication Strategy does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on campus programs visit rmit.edu.au.