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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Transform your career and make millions of good impressions with the University of Canberra’s Graduate Certificate in Digital Marketing. Delivered 100% online, this course will teach you how to master data-driven marketing strategies and empower you with practical skills to lead in today’s digital-first world. Learn to harness cutting-edge tools and techniques, from search engine marketing (SEM), search engine optimisation (SEO) and social media strategy. You’ll build your understanding of how to utilise data effectively and deliver digital transformation.Explore how to create targeted, audience-centric campaigns that achieve big results. You&#39;ll gain the expertise to optimise engagement and drive success through hands-on experience and real-world projects, including through Google’s Nonprofit Marketing Immersion Program.This future-focused course is designed to fit your lifestyle, offering flexible learning and industry-aligned knowledge. This certificate also provides a pathway into the Master of Creative Industries, giving you even greater opportunities to advance.Now is the time to upskill and stand out – apply now and upweight your digital marketing expertise with UC!

Unpack today’s digital marketing and advertising practices. You’ll cover SEM, SEO, and social media strategy. Learn to use data. Explore contemporary digital marketing tools. Gain a fresh perspective and unlock digital marketing roles. 

Graduate Certificate in Digital Marketing

Edith Cown University (ECU)’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.You have the option of studying this program online or campus. The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

The world of marketing technology and business is rapidly changing. The new Bachelor of Digital Marketing and Analytics (Honours) gives you the latest digital marketing skills that employers are looking for, enabling you to transform data into decisions and develop clear, marketing-specific business strategies at the forefront of technology. You&#39;ll gain knowledge in core marketing, advertising and sales skills, while also exploring the growing use of AI, data analytics and data science to understand consumers and design effective marketing strategies. In this advanced degree you&#39;ll be able to choose from a curated list of electives to build complementary skills in your area of interest and tailor the degree to your career outcomes, key disciplines and growth industries. You&#39;ll also gain in-demand transferable skills to grow your digital competencies and create and implement marketing campaigns that draw upon consumer behaviour concepts and trends.

Skill up in digital marketing and get ready to thrive in almost any industry. You’ll cover marketing fundamentals plus data, research, and intelligence. Get creative using digital tools for marketers. Zoom in on digital marketing strategies and tactics.

Bachelor of Advanced Digital Marketing and Analytics (Honours)

Inspire change and influence others with a Bachelor of Business (Marketing) from the University of Canberra. Offered online and self-paced, this degree will give you a solid foundation in marketing principles while preparing you to create innovative solutions for public, private and not-for-profit sectors.From day one, you’ll dive into the world of consumer behaviour, marketing research and digital marketing, mastering skills in negotiation and sales management. From designing innovative campaigns to crafting strategies for global, national and local markets, you’ll build practical expertise through real-world scenarios and project work that aligns with industry challenges.Throughout the course, you’ll gain an advantage that’s exclusive to UC graduates. Thanks to UC’s unique position in the nation’s capital, you’ll have a direct link to contacts in both the public and private sectors. Create a distinctive professional network and learn from industry leaders, positioning yourself at the heart of national decision-making.Whether you want to elevate brands or influence global markets, the Bachelor of Business (Marketing) is your launchpad to a dynamic and rewarding career!

Form your business foundation and focus on marketing. You’ll build specialist skills in communication and marketing analytics. Dive into contemporary marketing for digital and socials. Study online with a leading Australian business school.

Bachelor of Business (Marketing)

Explore marketing as both a management activity and a consumer-oriented philosophy. You’ll evaluate customer needs, compare market segmentation and positioning strategies, and learn to use marketing mix tools for competitive advantage. Emphasising ethical and cultural considerations, the course also fosters critical thinking and teamwork skills, preparing students for success in the dynamic field of marketing management.

Apply advanced insights to the core principals of marketing. You’ll deep dive into brand, product, and consumer behaviour. Gain skills in data and marketing technologies. Build strategic expertise. Stay relevant in today’s shifting business landscape.

Master of Marketing

Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.
Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.
Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

With our Bachelor of Business Marketing major, you’ll gain the skills to cut through the noise, capture attention, and drive real impact in an ever-evolving digital world.Master both traditional and digital marketing techniques and learn how to think strategically and execute your passion with authority and excellence. Drive success. Break the mould. Blaze your name across the marketing landscape and dive into consumer behaviour, crafting solid marketing plans, and using data to fuel intelligent decisions. This is your chance to gain the advanced marketing and managerial expertise that will bring confidence to your career.Taught by industry professionals, this course keeps you ahead of the game with hands-on experience in branding, social media, data-driven insights, and the latest marketing tech. You’ll work on real client projects, craft marketing strategies that solve real business challenges, and even develop your own marketing concept. It’s not just about learning—it’s about practice, not just theory.Marketing is powerful, and so are you. With the right skills and industry connections, you’ll graduate ready to make your mark on the world.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

Bachelor of Business with a Major in Marketing

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. In this program we emphasise the learning of marketing theories, principles and skills through the combination of theoretical study and practical application. Further, you will develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

Become the indispensable business professional who connects customers with goods and services. This online marketing course covers the fundamentals plus consumer psychology, social media, and more. Express your creativity and enjoy a lucrative career.

Bachelor of Communication and Media (Marketing)

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it&#39;s all about flexibility.Course duration: 3 years full-time, up-to 6 years part-time, 2 years accelerated.

Explore the space where business and fashion overlaps. Topics include brand development, consumer research, and operational and retail practices. Work alongside industry leaders. You’ll see fashion buying and digital marketing in the real-world.

Bachelor of Fashion Marketing and Enterprise

Study Communication On Demand with UniSA Online and take full control over your study. Access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
This 100% online communication degree will provide you with the skills and knowledge to produce effective communication strategies across a range of traditional and emerging media platforms.
Taught by academics with strong industry connections, you will discover new trends in the field to prepare you to work across a diverse media landscape. You can be confident that what you’re learning will prepare you for the workforce, no matter what industry you choose to work in.

Create a career communicating online or in print. Strategize and integrate digital communications, marketing, public relations, media or brands. Promote networks and connect with industry creatives. Devise campaigns and launch communications plans.

Bachelor of Communication

Digital Marketing

Brand Management

Digital and Social Media Marketing

Integrated Marketing Communications

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.

This subject delves into digital and social media marketing, addressing the growing need for businesses to adapt to a real-time digital landscape. It provides students with a thorough understanding of the evolution and roles of traditional versus digital advertising. Students will learn the fundamentals of digital and social media marketing and how to craft strategies that create engaging and effective content. The subject emphasizes the strategic use of various media, focusing on integrating messages for maximum impact through coordinated use of traditional and digital advertising tools like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more.The subject also explores broader digital and social media marketing challenges faced by organizations of all sizes, including setting objectives, budgeting, and organising for effective delivery of digital promotional messages. Gaining insight into these complexities will be valuable for making informed marketing and business decisions in the future.

Marketing plays an essential part in business leadership. This course exposes students to fundamental marketing concepts used in industry and provides insight into how these concepts relate to the &quot;real&quot; world. This course introduces students to the discipline of marketing through topics such as: consumer behaviour, marketing research, product planning, integrated marketing communications and social media, distribution planning, product &amp; service pricing, and societal and environmental issues.

Digital Marketing Strategy

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

Marketing Communications in a Digital World

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish value-creating relationships with their customers, as well as opportunities to expand into new markets. However, due to the rapid evolution of digital technologies, the businesses are increasingly confronted with the need to participate and manage their marketing mix in a real-time, ever-changing digital environment. Hence it is imperative for businesses to be able to take advantage of the digital technologies as a means to sharpen their competitive advantages and marketing strategies.The focus of this subject is on developing students’ knowledge of digital and direct marketing as a strategic element of the marketing mix. It will develop students’ knowledge of key concepts, principles, and models needed to strategically manage digital and direct marketing in both B2B and B2C marketing contexts. The subject will develop students’ knowledge of when and how to use the various methods of digital and direct marketing at different stages of marketing strategy. The subject will develop students’ knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of different digital and direct marketing strategies.

Strong brands allow companies to differentiate themselves from the competition. Brand Management offers overall knowledge of the principles and practices of building and managing strong brands. You will critically analyse theories and frameworks of brand management. Utilising brand management theories, you will analyse the brand management practices of a company and develop practical strategies for them across traditional and digital platforms. This subject develops your knowledge of theories and concepts of branding.

In this online subject you will develop and enhance your online research and communication skills. In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

Digital Business

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This course gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Pre-Requisites: NIL. Co-Requisites: NIL. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

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