Business Research Methods - 2016

To enrol in this unit, you must be accepted into a course from the provider. Read before you start
This page is for past year, View 2017 unit details.

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP
  • Availability for 2016: SP1
  • Assessment: Assignment 1 - Case Study (20-30%) , Assignment 2 - Research Problem (30-40%) - Learn more

Unit provided by

2016 Fees
Domestic 3,050.00
Domestic continuing 2,512.00
International 3,300.00
International continuing 2,762.00

Tuition fees are reduced for continuing registered SWI students.
Please login to view the applicable amount.

The learning focus for this unit is on developing business research skills and defining a business research question. It will bring together students’ theoretical and practical appreciation of how to identify and investigate business opportunities or problems as well as analyse data and conclude on the relevance of research findings

As the research aim is unpacked, the student will be introduced to a range of relevant quantitative and qualitative business research methods and will select from these in determining a project design. Learning will be demonstrated by applying these skills to a selected preliminary project design which highlights fitness for purpose in answering the defined research question.

At the completion of this unit students will be able to:

  1. Identify, specify and scope an organisational problem or issue requiring a research-based approach
  2. Define an appropriate research question prior to undertaking research
  3. Assess and select from a range of research methods
  4. Identify major stakeholders in the research context and identify the potential impact of their objectives and expectations on the design of the research project
  5. Conceptualise a framework for the design and implementation of a research or professional project
  • Assignment 1 — Case Study (20-30%)
  • Assignment 2 — Research Problem (30-40%)
  • Assignment 3 — Research Method (30-40%)
  • Online Discussion — (10-20%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • MTB820 — Business Research Methods

Do not enrol into this unit if you have completed MTB310.

  • Additional materials
  • Broadband access

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

1Understanding research - ontology and epistemology
2What is the business dilemma - identifying the research question
3Problem identification and project scoping
4Preliminary conceptual frameworks, literature search and review and intelligence gathering
5Quantitative and qualitative research design
6Research in complex and dynamic environments
7Ethics and report writing requirements
8Design of data collection instruments
9Tools for data analysis

This unit is delivered using the following methods and materials:

Instructional Methods

  • Chat rooms
  • Discussion Forum/Discussion Board
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links
  • Wikis

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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