Media Impact on Public Health - 2017

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Web Supplemented
  • Prerequisites: Yes
  • Duration: 14 weeks
  • Government loans available: FEE-HELP
  • Availability for 2016: Sess 2
  • Availability for 2017: Sess 2
  • Assessment: Assignment 1 - Media Analysis Workbook (35%) , Assignment 2 - Media Resource Development (30%) - Learn more

Unit provided by

2017 Fees
Domestic 2,800.00
International 3,050.00

This unit examines media use as a health promotion/health communication strategy. Producing health communication materials. Public health impact of print, radio, television, video, folk, online and mobile media. Marketing, social marketing, news reporting and entertainment programming impact on public health. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy. Working with journalists and writing media releases. Tobacco marketing and anti-tobacco campaigns: a successful media and advocacy case study.

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Find out more about the Academic Integrity module.

At the completion of this unit students will be able to:

  1. analyse and critique current health communication in the mass media
  2. develop a variety of media strategies and resources to communicate health messages utilising appropriate technology
  3. identify and develop a media advocacy plan for an appropriate health promotion issue.
  • Assignment 1 — Media Analysis Workbook (35%)
  • Assignment 2 — Media Resource Development (30%)
  • Assignment 3 — Media Advocacy plan (35%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • X1404 — Health Promotion Media and Advocacy

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

  • Broadband access

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

1Health communication
2Social marketing
3Print, radio & television
4Lobbying & advocacy

This unit is delivered using the following methods and materials:

Online materials

  • Printable format materials
  • Resources and Links

This unit is a core requirement in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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