Open Universities Australia

Student Hub home

Plan and enrol

Statements

Manage your studies

Manage your account

Study essentials

Key dates

Access LMS

Get support

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

University certificates

Pathways and pre-university

Single subjects

Microcredentials

Short courses

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Degrees vs single subjects

Choosing a course

Study online

How OUA works

How to enrol

RPL and credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

International students

Getting started

Student loans

Study allowances

Commonwealth supported places

Fees

Financial options

Disability support

Elite athletes

Exams

Natural disaster support

Special Circumstances

Study preparation

Student support

Support

Your studies

Advice

13 6736

Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Double degrees allow you to deepen your knowledge and expertise within two separate study areas. This means you can choose from our range of exciting, diverse courses and embark on a journey as unique as you are.Bachelor of BusinessGet a real-world advantage with our Bachelor of Business. As the only university in the state, we’ve formed close connections with local industry.In our Bachelor of Business you will:<ul><li>Get a hands-on experience with corporate internships, guest lectures from local business leaders, and current case studies from businesses in Tasmania and around the world.</li><li>Learn from the best with industry experts and teaching staff recognised as international leaders in their field.</li><li>Gain a qualification recognised by all the major professional bodies in business and economics.</li></ul>In our Bachelor of Business you can follow your passion, with the opportunity to build a degree from your choice of majors. You’ll also be able to cross-skill by undertaking electives from the Tasmanian School of Business and Economics or another area of the University.Bachelor of EconomicsEconomics explores how people and societies make decisions, use important resources, and respond to incentives. Studying with us, you can follow your passion and shape the world. You’ll learn to solve economic and financial challenges faced by industry, government, and society.Our applied Economics program focuses on current issues in Tasmania and beyond. Your studies will explore a range of topics such as international trade, conservation and management of natural resources, sustainable energy, contemporary business strategy as well as social issues such as crime, housing, and health. You’ll also develop a deep understanding of how decisions are made by individuals, firms, and governments.

This double degree empowers you to launch your career in business and economics with a dual skillset. Gain valuable exposure to Tasmania's leading minds. Explore how people, societies and businesses make decisions.

Bachelor of Business and Bachelor of Economics

Digital Marketing

Brand Management

Digital and Social Media Marketing

Integrated Marketing Communications

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.

Marketing plays an essential part in business leadership. This course exposes students to fundamental marketing concepts used in industry and provides insight into how these concepts relate to the &quot;real&quot; world. This course introduces students to the discipline of marketing through topics such as: consumer behaviour, marketing research, product planning, integrated marketing communications and social media, distribution planning, product &amp; service pricing, and societal and environmental issues.

Digital Marketing Strategy

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

Marketing Communications in a Digital World

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish value-creating relationships with their customers, as well as opportunities to expand into new markets. However, due to the rapid evolution of digital technologies, the businesses are increasingly confronted with the need to participate and manage their marketing mix in a real-time, ever-changing digital environment. Hence it is imperative for businesses to be able to take advantage of the digital technologies as a means to sharpen their competitive advantages and marketing strategies.The focus of this subject is on developing students’ knowledge of digital and direct marketing as a strategic element of the marketing mix. It will develop students’ knowledge of key concepts, principles, and models needed to strategically manage digital and direct marketing in both B2B and B2C marketing contexts. The subject will develop students’ knowledge of when and how to use the various methods of digital and direct marketing at different stages of marketing strategy. The subject will develop students’ knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of different digital and direct marketing strategies.

This subject delves into digital and social media marketing, addressing the growing need for businesses to adapt to a real-time digital landscape. It provides students with a thorough understanding of the evolution and roles of traditional versus digital advertising. Students will learn the fundamentals of digital and social media marketing and how to craft strategies that create engaging and effective content. The subject emphasizes the strategic use of various media, focusing on integrating messages for maximum impact through coordinated use of traditional and digital advertising tools like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more.The subject also explores broader digital and social media marketing challenges faced by organizations of all sizes, including setting objectives, budgeting, and organising for effective delivery of digital promotional messages. Gaining insight into these complexities will be valuable for making informed marketing and business decisions in the future.

Strong brands allow companies to differentiate themselves from the competition. Brand Management offers overall knowledge of the principles and practices of building and managing strong brands. You will critically analyse theories and frameworks of brand management. Utilising brand management theories, you will analyse the brand management practices of a company and develop practical strategies for them across traditional and digital platforms. This subject develops your knowledge of theories and concepts of branding.

In this online subject you will develop and enhance your online research and communication skills. In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

Digital Business

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This course gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Pre-Requisites: NIL. Co-Requisites: NIL. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

Online Courses & Degrees | Open Universities Australia

Search thousands of courses and degrees by leading Australian universities

Course results for Degrees

Need help choosing a course?

Related searches

Keep track of your favourites

Create an account