International Business Environment - 2017

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Web Dependent
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP3
  • Availability for 2018: SP3
  • Assessment: Case Study - 2500 words (40%) , Invigilated Exam - 3 hours (60%)

Unit provided by

2017 Fees
Domestic 1,324.00
HECS 1,324.00
International 1,575.00

Business operates in a global marketplace. As a result, business professionals need to understand the international business environment and its impact upon their organisation's operations.

The unit examines the structure and features of the global marketplace, how organisations interact with that marketplace, and how they respond to its complexities.

1. Identify and discuss the structure and features of the global marketplace and its global institutions.

2. Explain how the global business environment affects the operations and strategies of international business

3. Apply international business resources, theories and principles to analyse various means of international engagement and decision making in international business

4.Evaluate the effectiveness of international business operations and strategies.

5. Communicate an analysis and evaluation of the relationship between the global business environment and international business.

  • Case Study — 2500 words (40%)
  • Invigilated Exam — 3 hours (60%)
For more information on invigilated exams see Exams and results

There are no prerequisites for this unit.

Note: Level 2 units normally assume an introductory level of prior knowledge in this area, e.g. from studying related Level 1 units or other relevant experience.

This unit addresses the following topics.

1Introduction of International Business
2Globalisation and Internationalization
3Participants in International Business
4Cultural Issues in International Business
5Ethical Issues in International Business
6International Trade and Investment
7Political, Legal and Economic Environment
8Emerging Markets
9Strategic Structure and Global Opportunity
10International Entry Strategy
11Global Marketing
12Global Human Resource Management

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Online assignment submission

Online materials

  • Audio/Video - Streaming
  • Printable format materials
  • Resources and Links

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • International Business : The New Realities

    By:Cavusgil, Knight, Riesenberger

    ISBN: 9781486011049


    Supplier:Go to The Co-op Bookshop

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