Tourist Destination Management - 2016

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP1
  • Availability for 2017: SP1
  • Assessment: Group Project - (10%-20%) , Non-Invigilated Exam - (45%-55%) - Learn more

Unit provided by

2016 Fees
Domestic 1,305.00
HECS 1,305.00
International 1,555.00

The primary aim of this unit is to build on the broad understandings provided in the Introduction to Tourism unit, by focusing on the management of tourist destination areas from local to national in extent. Throughout the unit the purpose of destination management is presented as the organisation of a tourist system, which is in harmony with community expectations, aspirations and objectives, contributing to the enhancement of lifestyle opportunities for tourist and host community alike. As laudable as these objectives may be, the unit challenges students to reconcile the sustainability imperative with economic gain.

Students will be equipped to contribute to responsible tourism development through their:

  1. recognition of the degree and forms of interdependence prevailing in the tourism system at a global, regional, and local level
  2. knowledge of the roles and functions of associations designed to facilitate networking among tourism enterprises and other tourism bodies
  3. appreciation of, and ability to adapt to, continuing technological advantages in the various forms of communication media available to tourism enterprises, as well as their judicious use; and
  4. ability to develop and manage strategies directed to ensuring sustainability of a tourism system in a region.

On successful completion of this unit, students will be able to:

  1. analyse the roles and functions of major tourism organisations at national and local levels in an Australian context
  2. critically analyse the means by which tourism activities in a region are planned, monitored, controlled and marketed
  3. examine the principles and practices underpinning sustainable tourism planning and development
  4. conceptualise the utility of various theoretical approaches to the management of destinations and their practical applications
  5. synthesise accrued knowledge with focused research to demonstrate a capacity to address problems and barriers and offer workable solutions
  6. communicate the importance of sustainable practice to diverse stakeholders.
  • Group Project — (10%-20%)
  • Non-Invigilated Exam — (45%-55%)
  • Research Essay — (30%-40%)

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

  • Broadband access

This unit addresses the following topics.

1The purpose and parameters of regional division and the administrative structures that are facilitated by such definition
2The overarching imperative of sustainability and barriers to its implementation
3The concept of a 'destination life cycle" and its management implications
4Physical and visual amenity - maintenance of environmental quality as a priority
5Culture as a destination resource - avoidance and amelioration of negative impacts
6Tourism's contribution to national and regional economies
7The marketing of tourist destinations - tactical and strategic approaches
8Understanding the concept of destination choice
9Segmentation techniques in destination marketing - traditional methods vs. tourism centric approaches
10Definition of a tourist destination as a product
11The importance of planning in a tourist destination and of community involvement in the planning process
12Management principles likely to contribute to sustainability

This unit is delivered using the following methods and materials:

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is a core requirement in the following courses:

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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