Tourism Enterprise Development - 2016

Unit summary

TOU20004

  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP2
  • Assessment: Group Project - (10%-20%) , Invigilated Exam - (45%-55%) - Learn more

Unit provided by

or
2016 Fees
AUD$
Domestic 1,305.00
HECS 1,305.00
International 1,555.00

The primary aim of this unit is to apply the skills and knowledge gained in the Business core units and build on the broad understandings provided in the Introduction to Tourism unit, by focusing on the theoretical foundations and management practices essential to the success of business enterprises in a key tourism system component - the attractions sector.

Students will be equipped to contribute to responsible tourism attraction development and management through their:

  • Appreciation of the need for tourism activities to be managed for sustainability
  • Knowledge of the ways in which attraction market segments may be identified
  • Understanding of the processes involved in development of visitor attractions
  • Ability to apply principles of sound management in operating and marketing attractions as business enterprises.

On successful completion of this unit, students will be able to:

  1. identify the ‘location’ of individual enterprises in the tourism chain
  2. employ informed perspectives on the reasons for, and best approaches to, the classification of attractions
  3. explain the importance of good design to attraction appeal
  4. describe key elements of the literature relating to concepts of tourist motivation and distance pull
  5. explain the processes involved in conducting feasibility studies for and managing the development of visitor attraction projects
  6. demonstrate a familiarity with contemporary theory and practice in attraction management and be capable of outlining the process of conceptualisation, development and management of tourism enterprises with the resultant challenges and imperatives
  7. provide informed predictions about the future of visitor attractions.
  • Group Project — (10%-20%)
  • Invigilated Exam — (45%-55%)
  • Research Assignment — (25%-35%)
For more information on invigilated exams see Exams and results

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • TOU26 — Tourism Enterprise Development

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

  • Broadband access

This unit addresses the following topics.

NumberTopic
1Locating attractions in the overall tourism system
2Taxonomic approaches to classifying attraction types
3Characteristics of the attraction "product" - peculiarities and problems
4The market for attractions
5Laying the groundwork for attraction development
6Designing, financing and managing projects
7Roles and functions of the attraction manager
8Change and crisis management
9Operations management
10Marketing attractions
11Future attractions in the attraction industry

This unit is delivered using the following methods and materials:

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Development & Management Of Visitor Attractions

    By:Swarbrooke

    ISBN: 9780750651691

    Format:Print

    Supplier:Go to The Co-op Bookshop


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