Sports/Advertising/Media - 2017

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP4
  • Availability for 2018: SP3
  • Assessment: Analysis Task - Sports Content Analysis (15%) , Analysis Task - Semiotic Analysis (35%) - Learn more

Unit provided by

2017 Fees
Domestic 2,893.00
Domestic continuing 1,383.00
HECS 1,324.00
International 3,143.00
International continuing 1,633.00

Tuition fees are reduced for continuing registered SWI students.
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Please note: this unit was previously known as MDA30001 Media, Advertising, Sports and Society.

This unit explores the deep connection between sports, advertising and media. You will gain an understanding of the ways in which sport and advertising function, how they operate in the broader context of television and other media and the ways in which they impact on ideas of race, nation, audience and merchandising. The unit will also equip you with the tools necessary for media analysis together with the opportunity to analyse a media advertising campaign.

Students who successfully complete this unit will be able to:

  1. Identify how media, sport and advertising are central to our understanding of ourselves and the society of which we are a part
  2. Formulate an understanding of the function of sport, advertising and media across a variety of political, cultural, social and economic contexts
  3. Develop an understanding of how advertising campaigns are constructed
  4. Gain the ability to critically read media products and understand how they make meaning.
  • Analysis Task — Sports Content Analysis (15%)
  • Analysis Task — Semiotic Analysis (35%)
  • Presentation — Sports Campaign and Pitch (50%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • MDA30001 — Media, Advertising, Sports and Society

This unit addresses the following topics.

1History and Sports and Media
2Decoding Media Advertising
3Gender and Mediated Sport
4Sports and Celebrity
5National Identity and Sports
6The role of merchandising
8Sports as political activity
9Sport and Technology
10Sports Audiences

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Podcasting/Lecture capture
  • Web links

Print based materials

  • Welcome Letter

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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