Public Relations: Reputation to Risk - 2018

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary

PUB60001

  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: SP1
  • Availability for 2018: SP1
  • Assessment: Assignments - Group (50%) , Case Study - Portfolio (20%) - Learn more

Unit provided by

or
2018 Fees
AUD$
Domestic 3,490.00
Domestic continuing 2,822.00
International 3,740.00
International continuing 3,072.00

Tuition fees are reduced for continuing registered SWI students.
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This unit provides students with an understanding of PR's role in reputation management, and to provide appropriate methodologies for this task.

Please note: assessment values are indicative only, details will be advised at the start of the unit.

Students who successfully complete of this unit will be able to:

  1. Critically evaluate PR's role in corporate reputation management
  2. Analyse and identify ethical issues that arise in reputation management
  3. Critically apply methodologies for dealing  with issues, crisis and risk communication requirements
  4. Formulate reputation management through exploring a range of public relations sub-disciplines such as government relations and media relations.
  • Assignments — Group (50%)
  • Case Study — Portfolio (20%)
  • Final Plan — Public Relations Plan (30%)

There are no prerequisites for this unit.

  • Additional materials

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

NumberTopic
1Public relations as reputation management
2Ethical issues in reputation management
3Critical perspectives on public relations
4Sustainability strategies for building reputation
5Managing issues
6Communicating in crisis
7Dealing with risks
8Managing reputation across borders
9Managing reputation online - including in social media
10The role of public affairs in managing reputation
11Media relations strategies for reputation management

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Standard Media
  • Streaming Multimedia
  • Web links
  • Wikis

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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