Advertising Issues: Regulation, Ethics and Cultural Considerations - 2016

This page is for past year, View 2017 unit details.

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP2
  • Assessment: Assignment 1 - Minor (10-20%) , Assignment 2 - Major (30-40%) - Learn more

Unit provided by

2016 Fees
Domestic 1,305.00
HECS 1,305.00
International 1,555.00

This unit explores the impact that regulation, ethical considerations and cultural differences across national markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary case studies.

Please note: assessment values are indicative only: details will be advised at the start of the unit.

At the completion of this unit students will be able to:

  1. Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
  2. Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of advertising complaint and control
  3. Describe how advertising campaigns are culturally defined
  • Assignment 1 — Minor (10-20%)
  • Assignment 2 — Major (30-40%)
  • Test — Topic tests( 30-40%)
  • Tutorial topics — (20-30%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • ADV206 — Advertising Issues: Regulation, Ethics and Cultural Considerations

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

  • Broadband access

This unit addresses the following topics.

1Defining contemporary issues in advertising
2Advertising complaint and control: an introduction to the different bodies that govern the industry and industry self-regulation
3Advertising and the Trade Practices Act: Section 52 and criminal provisions
4Intellectual property and advertising: copyright, creative and marketing rights
5Moral philosophy and the ethics of advertising
6The ethical implications of economic pressure and social responsibility
7Advertising and fear
8Political advertising
9Cultural considerations in advertising and cross-cultural in-depth interviews
10Cultural differences in national markets
11Media placement and new media opportunities for advertising
12The impacts of influencing consumer perception and behaviour

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Web links

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Controversies in Contemporary Advertising 2ed

    By:Kim B. Sheehan

    ISBN: 9781452261072


    Supplier:Go to The Co-op Bookshop

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