Marketing Channel Design and Integration - 2017

Unit summary

MKT20023

  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP3
  • Availability for 2017: SP3
  • Assessment: Assignment 1 - Individual (20-30%) , Assignment 2 - Group (20-30%) - Learn more

Unit provided by

or
2017 Fees
AUD$
Domestic 2,893.00
HECS 1,324.00
International 3,143.00

This unit examines the design and integration of the various marketing channels which make available the various goods and services to the end customers globally. Students will gain an in-depth understanding of the challenges of integrating high-tech electronic channels into conventional marketing channels in order to create a seamless customer experience.

Please note: assessment values are indicative only, details will be advised at the start of the unit.

Students who successfully complete this unit will be able to:

  1. Examine various marketing channel systems, including the role of channel participants and the business environment in which the channels operate
  2. Develop channel strategies, design alternative channel structures and select appropriate channel members
  3. Work in a team to manage the marketing channel with respect to issues relating to product, pricing, promotion and distribution
  4. Evaluate electronic and franchise marketing channels and the special characteristics of services in channel management.
  • Assignment 1 — Individual (20-30%)
  • Assignment 2 — Group (20-30%)
  • Invigilated Exam — (40-60%)
For more information on invigilated exams see Exams and results

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

  • Broadband access

This unit addresses the following topics.

NumberTopic
1Marketing channel concepts
2Challenges associated with multi-channels
3Channel participants
4Marketing channel strategy and marketing mix
5Design marketing channels
6Selecting channel members
7Target markets and channel design strategy
8Motivating channel members
9Product issues in channel management
10Pricing issues in channel management
11Promotion through the marketing channels
12Logistics and channel management
13Electronic marketing channels
14Franchise marketing channels
15Marketing channels for services

Each unit offered through OUA provides students with unit information that includes assessment topics and due dates, policy information and contact numbers for university support and academic staff. Study materials will also clearly outline each week's topic, readings, student activities and the format of all assessment.

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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