Managerial Economics and Strategy - 2018

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP3
  • Availability for 2018: SP1 , SP3
  • Assessment: Invigilated Exam - Individual (30-50%) , Report - Individual (30-50%) - Learn more

Unit provided by

2018 Fees
Domestic 3,070.00
Domestic continuing 1,465.00
HECS 1,368.00
International 3,320.00
International continuing 1,715.00

Tuition fees are reduced for continuing registered SWI students.
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Managerial Economics and Strategy aims to provide students with an understanding of some of the main economic tools used in making sound managerial decisions in an increasingly complex and competitive business environment. It also aims to assist students to apply those tools to a variety of economic issues faced by business, non-profit organisations and government. Among the topics covered are market structures and their impact on industry performance, the pricing strategies of firms, the use of game theory in interpreting firm behaviour, capital budgeting and information imperfections in markets.

Students who successfully complete this unit will be able to:

  1. Apply an economic decision making framework to a wide range of managerial economic problems
  2. Use the concepts of elasticity and marginal revenue to establish optimal prices for goods and services
  3. Identify the costs that are relevant to decision making and distinguish between cost reductions due to scale, scope and learning effects
  4. Understand how firms can best organise themselves to deal with the constraints posed by asymmetric information
  5. Apply the basic concepts of game theory to oligopolistic decision making.
  • Invigilated Exam — Individual (30-50%)
  • Report — Individual (30-50%)
  • Test — Individual (20-30%)
For more information on invigilated exams see Exams and results

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

This unit addresses the following topics.

1Introduction to Managerial Decision Making
2Economics and Managerial Decision Making: The Firm and its Goals
3Demand, Supply and Demand Estimation
4Demand Elasticity
5Demand Estimation and Regression
6Cost Analysis in Contemporary Firms
7Cost Analysis
8Pricing, Output Decisions and Game Theory
9Perfect Competition and Monopoly
10Monopolistic Competition and Oligopoly
11Pricing Practices
12Game Theory
13Risk Analysis
14Asymmetric Information and its Significance
15Buisness Relations and the Global Market
16The Multinational Corporation and Globalization

This unit is delivered using the following methods and materials:

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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